30K content revenge

30K content revenge
Goals:
In any business you must have goals.  For this method you need to set goals based on your finances.  Not your expected revenue finances…I’ll get to that in a moment…but rather your finances based on what you can afford.  Building niche sites cost a little bit of money.  You’ll have hosting, domains, and backlinking costs.  Some of you will have outsourcing costs if you choose to have someone else build your Content Revenge sites for you.  Everyone is different…it just depends on your ability and your goals.
Do not go broke or spend your last dollar staring out.  Use common sense and build as many sites as you can budget outside of your normal expenses.  Maybe, cut back on entertainment and build more sites…it’s up to you.  Just be consistent and build…
This method makes money regardless of how many you build.  However, the more you build the more you’ll make. You can start slow and build more as your first sites begin earning revenue.  Just reinvest that revenue into building new sites.
If you follow this plan EXACTLY you should see traffic and revenue begin to come in after 21 to 45 days depending on your niche and competitiveness of your primary keywords.
The goal is to create sites that earn a minimum of $5/day.  Some sites will make less than that & some will make A LOT more.  However, $5/day is a good average to shoot for.
Here is how you can break it down:
20 sites with an average expense of $40 up-front cost per site (domain registration& backlinks).  This is a one-time cost of $800.  That cost can be spread out as your finances allow.  Now, if those sites generate a minimum of 5$/day you’ll earn $100/day or $3K/month.  Not bad for an $800 investment right?  You can see the power of this when scaled beyond 20 sites.  Now you’ll still need to factor in monthly costs for hosting but that shouldn’t run more than $12/month with 20 sites.    
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Hosting:
Choose a reliable hosting company.  If you’re going to treat this as a real business you can’t skimp on hosting as it’s the backbone of your site’s performance and reliability.  I can only recommend two companies because I’ve had the best experience with them.  
For higher performance (more expensive but worth it if you build a lot of sites) I use: http://www.imrevenge.com/go/hosting
For cheaper, lesser performance I safely recommend:
http://www.imrevenge.com/go/cheap-hosting
Now please note the above links are my affiliate links.  I want to be open about this & you certainly don’t have to use them if you prefer not to.  However, please know I’m giving you my exact methods here and not holding back on anything.  I know you purchased the plugin and I fully appreciate that.  This info is a bonus because I want you to succeed.  So, if you’re also feeling generous then by all means please use my affiliate links!
Now, with hosting…I personally do not put more than 15 sites on a single IP.  You’ll need to make sure your hosts can provide you with dedicated IP addresses.  Do not use shared IP’s.  Dedicated IP’s usually cost about $2/month.  You can certainly put more sites on an IP.  However, I don’t and that’s always worked well for me.          
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Keyword Research:
Now you can conduct your keyword research for your niche site.  This is probably the single most important task in building your sites.  You have to find keywords with the lowest amount of competition and the highest monthly search volume.  I suggest gathering your keywords before installing Wordpress, this way your site isn’t sitting empty any longer than it has to.
I’m not going to teach you how to find a niche, only how to research your keywords.  If you need ideas finding a niche you can visit Amazon, EBay, Google Trends etc. and search for ideas there.  I also like to find niches in enthusiast type magazines (cars, fashion, homes, architecture etc.)
I gather two types of keywords:  Primary and Secondary.
Primary Research:
Primary research allows you to identify your money keywords which have low competition and higher search volumes.  You’ll see how to use these primary keywords and in what sequence to post them in the section further below titled “Content Revenge Posting Schedule”. The tool I use for primary keyword research is not my tool but rather from a 3rd party.  It works extremely well and only costs $37.  The tool comes with a video tutorial which shows you EXACTLY how to gather your primary keywords.  Also, the creator of this tool is excellent with support and is continually updating the tool to keep up with changes in the industry.  The primary keywords will be labeled as “Amazing” in the tool’s output file.  Again this is my affiliate link:  http://www.imrevenge.com/go/keyword-research
This tool works in conjunction with The Google Keyword Tool.   When selecting keywords from GKWT I always check the box titled “Only show ideas closely related to my search terms”.  However, if I’m doing niche research I leave that box unchecked to get ideas for new niches.  Also, when selecting your keywords from GKWT I personally go as low as 500 to 200 Global searches per month.  You may have a different threshold.  However, I like to start out with a larger list when gathering my primary keywords.
Note:  when using GKWT, I select Phrase Match.  Exact match is more accurate.  But again, I like to have a larger list of keywords to evaluate.  This will make more sense after watching the video.  
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Secondary Research:
Secondary research allows me to gather the rest (bulk) of my keywords which will populate the site in a drip feed fashion going forward AND to populate historic content using the backdate feature of Content Revenge.  These secondary keywords are pulled from Google Suggest and are either really long tail and get very little search volume (which ad up amongst many of these keywords) or they are more competitive and will take much more effort to rank.  However, they give your site more content for site relevancy and content for your visitor’s internal navigation.   The tool I use for secondary research is also from a 3rd party but is FREE.  I’m releasing a new tool which conducts my secondary research but I haven’t made it available yet.  Until then, I recommend this one http://www.keywordoptimizerpro.com.  Again, this comes with several videos showing how to use the tool.
The goal for secondary research is to collect as many Google suggest keywords as possible. Google Suggest keywords are the keyword terms which Google suggests in the drop down menu as you type in your search.
Once you’ve exported your keywords from both of the above tools and have them on your desktop, you’re ready to purchase a domain and begin building your Content Revenge site.                
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Domain Selection:
Domain selection is very simple.  You only want to buy either a .com, .org or a .net extension.  Next, to choose your domain simply go to your Stealth Keyword Competition Analyzer, CSV output file and sort alphabetically by “keyword rating”.  You should now have keywords labeled as “Amazing” at the top of the keyword rating column.  If there are none labeled as amazing you can use keywords labeled as “Great”.  However, those will take more effort in terms of backlinks to rank.  
I usually only go with niches which provide “Amazing” keywords because they’ll bring traffic to my sites much quicker and with less effort.  Remember, my method is a numbers game and I focus most of my efforts on production not backlinks.
Next, you’ll want to find the “Amazing” keyword” which has the most search volume but the lowest competition of the entire Amazing list.  Then, you’ll want to see if that keyword is available as an exact match domain.
Example:  Say you’re highest search volume “Amazing” keyword is “squirrel taxidermy”, you’ll check to see if squirrel taxidermy.com is available.  If not check the .org next.  If .org isn’t available then check the .net.  If none of those 3 extensions are available try adding a modifier to the end of the keyword like squirreltaxidermysite.com.  
Here are some rules:  1. Don’t add a modifier to the front of the domain if you don’t have to.  They don’t perform as well in my tests as having the modifier added at the end of the domain.  2.  Don’t go with a super long domain.  Try to keep it under 25 characters…The shorter the better.
If you can’t find a good domain with your first “Amazing” keyword go to the one with the next highest search volume.  However, if the difference in search volume between your 1st and 2nd highest is significant….Try to make the highest volume work as a domain.  In that case you can go ahead and add the modifier to the front of the domain like findsquirreltaxidermy.com    
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Building Your Content Revenge Site:
Important Note:
Do NOT put any Adsense ads or Affiliate links on your site until the 4th week from the date of your first post.  This should help to properly classify your site early on as not being a made for Adsense site.  The site should perform better in the search engines by waiting to place ads until the 4th week.  Just set a reminder to go back and include them.  Don't be lazy by skipping this step! 1. Install Wordpress and choose a theme.  I use all sorts of themes and sometimes customize them slightly but not often.  Mainly I choose a theme that looks up to date and can integrate easily with Adsense.  Below are suggested placements for high click through.  Please note the below heatmap is becoming obsolete after Google Panda Update.  We are working on an update which will place some content above your 336 x 280 ad block as this will be more Panda Friendly.      
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2. Plugins & Configuration:  This video will walk you through selecting and configuring your Wordpress Plugins:  http://www.imrevenge.com/wordpress-plugins/  
Click image above to view video
Akismet: Already Installed – just need to activate it.
Platinum SEO Pack: http://wordpress.org/extend/plugins/platinum-seo-pack/
Platinum SEO Pack is very similar to All In One SEO and are pretty much interchangeable as far as functionality goes. I prefer Platinum SEO because it has a little bit cleaner interface and is quicker for me to setup when I am building a lot of sites.
Google Privacy Policy: http://wordpress.org/extend/plugins/google-privacy-policy/
This plugin uses your blog info to automatically create an Adsense Compliant Privacy page. All you need to do is copy the code <!-- googleprivacypolicy --> (also found on the plugin settings page) into a new page. You do have to make sure the Wordpress WYSIWYG editor is set to HTML mode when pasting in the code mentioned above, or it won’t work.
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Contact Form 7: http://wordpress.org/extend/plugins/contact-form-7/
This is the standard plugin for creating a quick and easy contact page. Just go into the plugin settings, copy the auto generated short code and paste into a new page (doesn’t have to be in HTML mode).
Code looks like this (where x is the form ID):  [contact-form-7 id="XXXX" title="Contact form 1"]
Secure Wordpress: http://wordpress.org/extend/plugins/secure-wordpress/
This plugin just firms up the security on Wordpress.
CBNetPing Optimizer: http://wordpress.org/extend/plugins/cbnet-ping-optimizer/  
Ping List: http://rpc.pingomatic.com http://api.feedster.com/ping http://api.my.yahoo.com/RPC2 http://api.my.yahoo.com/rss/ping http://ping.feedburner.com http://pingoat.com/goat/RPC2 http://rpc.icerocket.com:10080
CBNet Ping Optimizer just slows down Wordpress from pinging every second when you generate new content. I add the short list of ping urls above to it. I have found that it doesn’t help to use a bigger ping list, just makes you look spammy. I set the plugin to never update more than 1 time for every 60 minutes. This will keep you from getting blacklisted with the ping services.  That being said, being blocked from pinging to a few sources shouldn’t affect your site other then maybe taking it a little bit longer to get indexed.
BWP Google XML Sitemaps: http://wordpress.org/extend/plugins/bwp-google-xml-sitemaps/
This plugin is an Indexing powerhouse. It creates fantastic sitemaps and I have never seen my sites get indexed faster than when I use this plugin. Installing is quick and easy. You may need to go into the settings and click on “Try submitting your sitemapindex” for it to build the initial sitemap.
Widgets of Posts by Same Category: http://wordpress.org/extend/plugins/widgets-of-posts-by-same-categories/
This is a great little widget that I activate on my Posts. It will look at the post, determine what category it is in and then show a random set of links to other Posts in that same category.  This helps get some cross linking inside your site as well as giving visitors quick access to other Posts in the same category.
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Bulk Delete: http://wordpress.org/extend/plugins/bulk-delete/
This plugin comes in handy all the time. I would highly recommend posting to a new category as much as possible. That way if you make a mistake or need to remove your last run of posts, you can simply jump into the Bulk Delete plugin and clear out the entire Category and start from scratch very easily. When deleting posts with this plugin, make sure to select Delete Permanently before hitting the delete button, otherwise you will still have the posts in the Wordpress Trash and will need to delete them from their before you are able to repost from within Content Revenge. This is because Content Revenge has a duplicate post filter that won’t allow a post to be created if it has the same title as another post (trash included).
Adsense: Unless you built the plugin yourself, be wary of it. Most have a revenue share option that switches out your Adsense code with the developers.  Even with these options turned off, we have seen Adsense code swapped out too many times over the last few years.
That being said, if you don’t know how to modify the template code, then losing a few clicks here and there is way better then not getting off the ground and never making money. So if you can’t hardcode the Ads into your template, look at some of the bigger more well known plugins like WP-Insert. It’s a bit complicated, but it works well.          
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Content Revenge Posting Schedule:
This section is extremely important as it follows a precise and tested method for using Content Revenge’s scheduled posting feature.  It’s also an important step because it allows your site to look more natural as it’s being classified and indexed by Google.
This video will walk you through setting up the Content Revenge Posting Schedule. http://www.imrevenge.com/posting-schedule/
Click image above to view the video  
Once your blog is all set up and scheduling is underway.  You’ll want to install SEO Doctor (Free Firefox Add-on) on your site and make any needed changes to your theme in order to achieve at least a 90% score.  Obviously the higher your score the easier it will be to beat your competition who may have lesser on-page optimization.  If you can get your pages above 95% that would be ideal.
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Backlinking:
As I mentioned earlier, I don’t spend much time backlinking these sites.  If you do proper keyword research you’ll find keywords which have very little competition and most of the time the on-page optimization of your site will allow your primary keywords to rank with minimal linking.
However, backlinks are still required & you’ll need to have a base of them.  If you find one of your sites is performing really well, it’s also smart to continue dripping links to that site on a regular basis.
So, for backlinking, I utilize Fiverr.com.  For numbers 1-4 below, I use various providers who often change as more Fiverr’s come on board and gain high ratings. I do recommend a specific Fiverr for #5.
So, instead of recommending which Fiverr’s to use for numbers 1-4 I simply suggest you do a search for the service name (Press Release Submission, Bookmark Submission, Article Submission etc.) then sort by highest rating.  You’ll find plenty.  
Get the most links of the highest reported quality from the highest rated Fiverr for each service.  
 1.  Press release at 5th day  2.  Bookmarks at 10th day  3.  Article Blast at 15th day  4.  .Gov - .EDU Links at 20 days  5.  High PR Links at 20 days http://fiverr.com/blboss
Notice above how each service is implemented on a certain day.  This day represents how many days after your first post.  You can order these ahead of time if the Fiverr provider has many orders in queue.
For #4 above do not buy blog comments.  Rather, choose a Fiverr who will post an article with your link to .EDU and .GOV blog/wiki pages like this http://fiverr.com/salmanaslam/submit-your-spun-article-to- 50-high-pr-wikis-including-real-us-gov-and-edu-sites.
Also, make sure the Fiverr provides a report showing were you’re links have been placed.  Then each time you receive a report, take the URL’s and run them through http://SocialMonkey or http://linklicious.me/ .  You can use the free versions of these sites.  However, If you plan on building many sites you should buy a subscription to http://linklicious.me.
ContentRevenge.com   Content Revenge © 2011
Extra Boost Backlinks:
Then after 45 days if you’re not ranking where you’d like I suggest you utilize http://www.imrevenge.com/go/backlinking  for a major boost to your site’s ranking.  This is a great service for getting automated backlinks of high quality.  Get a membership and you’ll certainly see a gain in your rankings…it’s well worth it and the price is insanely low for what you get.
When submitting your anchor text to any of the above backlink solutions you’ll use your top “Amazing Keywords”.  The amount of keywords allowed for submission depends on the Fiverr’s terms.  They’ll all be a bit different.  Select the Amazing keywords based on highest search volume.
Obviously you’ll point each individual anchor text keyword to the post for that same keyword.  Example:  Your anchor text squirrel taxidermy will point to your post URL http://yourdomain.com/squirrel-taxidermy.
Partial Match Anchor Text
I should also note, I’m having better luck using a variety of partial match anchor text rather than exact match and recommend you do the same.  Here is a great video explaining partial match anchor text:  http://www.seomoz.org/blog/beyond-exact-match-anchor-text-to-next-generation-link-signals- whiteboard-friday            
ContentRevenge.com   Content Revenge © 2011  
Conclusion:
How’s that for a short Blueprint?  Of course, I left out a lot of fluff and extra training like installation of Wordpress and other standard, technical configurations.  However, if you have questions on those types of items you can always search Youtube for How-To Videos or drop a line in our support.  
The main point I want to drive home with this blueprint is that if you follow the EXACT steps…you will generate traffic and revenue.  This is the same EXACT method I use to run my Niche Marketing business.
Once you start generating revenue, reinvest and continue to scale.  Remember it’s a numbers game.  So, speed and consistency are the keys to success.
Also know that my team and I are continually innovating and evolving with Niche Marketing and I’ll continue to share my updated methods and tools with those willing to learn.
So, go get started and make some money and please do me a favor and keep me posted on your success.  I would love to showcase those who implement this method and cash in with it.

Media in the Internet Marketing

There has been a lot of buzz about Social Media in the Internet Marketing arena. In the beginning I did not jump straight to it, because I did not understand where the value was, to me “chatting” all day with people on “Social media” sites did not make a lot of sense. That is why I decided to wait, test it out, see that it worked, understand how it can be applied and then be able to explain it.
First I am going to give you some tips to better utilize the social media for your business. That most of the people aren’t talking about.
a) Creating quality backlinks:  In many cases the profile page on the social media sites can have a great PR, the more detailed you have your profile and the more active you become in these communities the heavier your profile will be, and as long as many of these sites allow you to have a backlink to your website these link can be a very quality link.
Example:
The profile of Brad Gosse in Twitter has a PR of 5:
And he has a direct link from here to his home page.
This is a super quality backlink you can get for your own pages!!! Tell me what other way you can get a PR 5 straight to any page you want?
As you can see just by creating content, sharing on the social media, adding fans or friends can give you a backlink with a very high PR to any page on your site. Look at this profile in You Tube; it has a PR of 3.
Another great example of this is You Tube; your channel allows you to create a backlink to any page you want:
These backlinks will increase your position on the search engines, because they are very good backlinks.
As you can see if you give quality information, create connections and nurture your contacts you can create great backlinks within the social media.
b) Fast indexing: As you may have realized so far, one of the biggest problems we all face as publisher or content producers is that some of the content we create takes very long to be indexed by Google, one of the fastest ways I have found for my content to be indexed by Google is to “tweet” it, the pages that are tweeted get indexed almost immediately.
What I do a lot is “drop” my content in several social media sites, that way my content gets indexed faster and besides getting some pretty good backlinks, I am getting very qualified traffic to my sites look at this:
The same content “dropped” on different social media sites are bringing me quite an amount of traffic, backlinks and my content are getting indexed faster because it is syndicated via social media.
c) Like minded communities: There are some other social media places where the most important thing is to create “like minded” communities, this means add “friends”, contacts, etc… so every time you publish something they know and visit your information, such is the case of Facebook and Flickr. The strategy you need to follow here is not just ”drop” or syndicate your content in the social media, but start creating some contacts there! The way you do that depends on the platform here are some examples…
YouTube:  Add friends to your channel, request the friendship of people that are in the same niche you are and who share the same interests that you do, every time you upload new content these people receive an alert.
Twitter: Follow people with the same interests that you have, most of the people you follow, will follow you back.
Stumble Upon:  Follow people with the same interests you have, some of them will follow you back and they will be notified every time you upload new content, furthermore  they can see your content and “stumble it” so you get more views, visibility and clicks.
Flickr: You can “Add” contacts by clicking on their pictures and adding them, again, most people will reciprocate, this way they will receive an alert on their profile every time you upload new content.
Besides that, Flickr allows you to join “Groups”, these are people with specific interests, join those groups and share your content, in that way you will gain visitors, contacts and backlinks.
Once you start sharing content some groups will even invite you to share your content with them! now you are capturing more views!! All these invitations will appear on your dashboard when you sign in.
Remember, comment on other peoples content, share it and create relationships.
d) High authority: Many social media sites have a very high PR, this helps you because Google visits these sites often (so your content gets indexed faster) and if you optimize your content for certain keywords you can appear on the first Google page (usually local terms or long tail key phrases).
Let’s start on how you can use all this knowledge to your advantage as an Affiliate: As we have said many of these sites have high PR’s and is highly trusted by Google and can get to the first page for certain terms, with not much effort. If you are promoting Amazon products here are a couple of examples that are on the first Google page just because the username is their keyword:
As you can see, this person created a review page for the famous Amazon Kindle. This is another example:
And this is another example:
These pages are ranking on the first Google Page for their keywords; they know that people looking for those keywords are looking for information about those items to buy them, so they are leveraging their social media profiles to appear on the first Google page without a lot of effort.
Here is another application for local businesses:
I have been working with a local home décor company, they have started their online store, what we did was share their brochures and furniture information in many social media sites, but the brochures were shared on document sharing sites, specifically Scribd and look at this:
Here are the pictures of the brochures we uploaded:
See how we upload them on Scribd, just a couple of days before we finished this case of study (we are finishing this on November the 13, 2011), we just optimized using the key phrase in the title of the brochure, and twice in the description, and we have had 103 views so far and look at this:
We got to the first Google page with no effort!!! And there are some people bidding for that key term, as you can see this strategy can bring very qualified leads, you can put a hyper link on the document that you have uploaded and bring visitors to their website or even upload a coupon so they can redeem it at the store and justify all your efforts with your client.
The last tool and applications we are going to explain can be used to find some very sweet terms as well as to exploit some company’s flaws, which is why we call it “Social Media Hijack”. We leave the application of this technique to your own comfort zone, some people will call this technique “black hat” for some others this is just a gold mine waiting to be exploited, you decide to take it or not.
One of the tools we used in order to leverage the social networks that have these usernames available is this tool: http://namechk.com/ in many social networks the page that holds the most PR, the dashboard and the one that can rank higher with a minimum effort is URL www.socialmediasote.com/username that is why finding a good optimized username with specific key phrases is crucial.
You put the keyword you want to create a username for here:
And it shows you the availability of that key phrase on several Social networks:
With this information you can do several things, you can create other social media profiles with the same keyword or you can create backlinks to your offers and here is precisely where you need to be very careful in the use of this method, because there are a lot of companies, trade names and competitors that have not claimed their names. There is a gray area here because you can rank very high for some long tail keywords.
As you will realize you will be “hijacking” some good keywords if nobody else has claimed them, because you can rank very high for that specific keyword, you can use that keyword and create backlinks to your site, etc…
Other great applications we have found is in the reputation management area, many people have had some reputation management clients, or they have had their name/brand bashed or want to clear out their names/brands.
This system is PERFECT for that!!!!
As we have explained before many of these sites have a high PR, so they can rank faster in Google so if your client has a problem with their reputation this is what you should do:
a) Go to : http://namechk.com/ b) Secure your clients brand/name c) Distribute your client’s info.
In a few days you will have several first page spots with the new information.
This tool is very powerful you can use it to to make keyword research on keywords for products you are promoting as an affiliate, the Amazon example is a good example of this, if you find other social media places that still allow the same key phrase as user name you can easily pass the competition, if you just create the user name and optimize the page you can pass the competitors, but if you create one social media profile, and back link all the other profiles back link to the first one you will easily surpass every body else.
These tool will give you the possibility to take the user names and profiles that are available in the rest of the social media sites that have not been taken, as you can see this is extremely powerful, because you are leveraging on other people effort (keyword research, market research, etc...) and using those keywords where there are still available.
OTHER PRODUCTS THAT MAY HELP YOU:
One of the most important things to rank higher in Google are the backlinks, this backlink package may help you:
For those who need to learn SEO, here is my SEO training video
Do you need to start your lead generation machine, check out the course I made for that.

Easy Multi-Conversion Tracking With Your Facebook Ads

Easy Multi-Conversion Tracking With Your Facebook Ads
Hi there, and welcome to another video in Module 7. In this video we’re going to show you how to setup your pixels for your Cross Country Hound Dog Campaign. So, in this campaign there is going to be more pixels involved than there were in prior campaigns; because the funnel is going to be a little bit longer than we’ve run in the past. So, we’re going to end up having two more pixels than we’ve ever used before.
So the first thing that we’re going to do, is we are going to use two conversion pixels when we are setting up this funnel in Facebook. The reason we are doing that is because we’ve got two actions in this funnel that we can track. We got the first action of the person opting in for the coupon, and then we’ve got our last action of the person actually buying the product on the shopping cart. So, in prior modules we weren’t able to track this second conversion, because Amazon doesn’t give us a way to place conversion pixels on their website.
So, there is no way to track with your Facebook Ads how many Amazon sales that you got. So, since on this funnel we’re running the shopping cart on our end; we are able to then place a conversion code there too and track with our Facebook Ads, both of these conversion actions.
Now there is a special way to set this up in your Facebook account, and we are going to show you how to do that in just a moment. It’s going to be a little bit different of a setup than how you have set up these
pixels in the past. The next thing that we are going to do is, since we have two different conversion actions, we need a retargeting pixel pair for each one.
So, like we said in earlier modules, when you’re setting up your conversion tracking you also want to put a retargeting pixel where you put a conversion tracking pixel. That way when you are actually setting up your advertisements you can either include or exclude audiences that have hit those conversion pages.
So, since there is an extra step here in terms of an extra conversion pixel, and what we want to do then is place a retargeting pixel on that second conversion pixel as well.
So in the Flim Flam Flummox we had two retargeting pixels, but now we are going to have three retargeting pixels. So now let’s dig into Facebook, we’re going to get in there and show you how to set up your pixels, so that they will be able to track multiple conversions inside of one ad. So now let’s get into Facebook and we’ll show you how it’s done.
So we are inside of the Facebook platform, now the first thing that we are going to want to do is setup those two conversion pixels. So, on the left side over here, click on your Conversion Tracking tab, and now just like usual, click the Create Pixel...the green button up here in the top right corner.
Now I want to talk to you a little bit about these categories. So, inside of Facebook’s system each category is tracked separately. So if you were to set up two conversion pixels with the same category then your ad wouldn’t really be able to distinguish between the two different pixels. They are all just going to show up as one conversion goal, so even if you have multiple pixels as the same category it still shows up as the same pixel inside of your Facebook Ads Statistics. So, the only way to really track the different steps with conversion pixels is to have pixels with different categories.
So Facebook has six different categories, and this allows us to track up to six different actions within our ad itself. So if you were to make one pixel with each of these six different categories, you would then inside of your ad be able to track up to six different actions that could be taking place in your funnel from that one ad.
So in this case we only have two actions taking place. We have the first action, when they’ve opted in with their email address, and we have the second action, when they’ve actually purchased a product. So to distinguish the difference between that, is what we will do is set up our first pixel to track the progress of that first step in our funnel, and we’ll set it up as just a registration pixel; because they have essentially registered to our email list.
So, I’ll select this registration’s category, and what we’ll call this pixel is the Cross Country Hound Dog - Act Natural - Email Conversion. So once that’s done, you just click Create Pixel. Now when we are setting up the landing page in a couple of videos, we are going to come back here and grab this pixel. Then place it on the page that the user arrives at after they’ve typed in their email address.
So close this out when you’re done. Next thing you want to do is just create an additional pixel, and this pixel is going to be called, Cross Country Hound Dog - Act Natural - Purchase Pixel. So, we are going to give this pixel the category, Leads. So this is just a separate category. So this person has now purchased and they have become a buyer of our product. So now we are going to mark them off with a different category called, Leads.
So we’ve got one pixel that uses the registrations category, when the user actually opts in, they then get grouped into that category. Then we have another pixel in the Leads category, so that way when they
buy the product, they get grouped as a Lead. So when we are pulling Ad Reports, we are then able to see the amount of leads and the amount of registrations on a given ad. So we are able to tell and track the progress, and the cost of that progress throughout our funnel.
So once you’ve created your second pixel, or once you’ve typed in the name and clicked the Create Pixel button, and this code we will come back to later. Now you should have two additional pixels set up. So you see here we have the Cross Country Hound Dog Purchase and we have the Cross Country Hound Dog Email Opt Ins.
So we’ve got our two pixels there. Now when we are setting up our Landing Page, we will come back here, and we’ll grab these codes. You see now that they are unverified. So, once we place these codes and test them out, then it should show active. So once the conversion pixels are ready, now we are going to set up our three retargeting pixels. So what we want to do is go over here to the Audiences tab.
Now this is going to be basically the same thing that we’ve already done before. You are just going to go to the Create Audience on the top right corner here, and choose Custom Audience from Website. We are going to give this one the name Cross Country Hound Dog - Act Natural - Visited Buy Page. So, I’m also just going to copy this beginning part, so that I can paste it into the two other pixels really easily.
So once you have given it a name, just remember when you are setting your website traffic to set it to “People who visit specific web pages”. Remember you have to put in some kind of dummy URL here, or you don’t have the option to change this after you have created the pixel if you just leave it at “Anyone that visits your website”. So make sure that you put in the dummy URL, uncheck “Include past website traffic”, and then push Create Audience.
Now we are just going to do this again, really quickly two more times. So this one is going to be the, Cross Country Hound Dog - Act Natural - Email Opt In, and we are going to change this to have our dummy URL
of “test.com”, and uncheck “Include past website traffic”.
Now we are going to do the exact same thing again, one more time. This is going to be Cross Country Hound Dog - Act Natural - Purchase. So, this is going to fire anytime anyone purchases the product. So again, test URL, uncheck “Include past website traffic”, and then push Create Audience.
So when that’s done you should see your three pixels here, lined up: Visited Buy Page, Email Opt In, and Purchase, and, here by Visited Buy Page, I really mean Visited Sales Page. So, it kinda goes in order. People who come and visit that first page of our funnel, then people who opt in with their email, and then purchase. So, we’ve got our three retargeting pixels to line up inside of our funnel. Then that way we can build audiences based on how far they’ve progressed through our funnel.
So if they’ve only gone half way through the funnel we can run ads to them that just say something along the lines of, “We saw you were interested in our product. Come back and try it out.” You want to kind of urge them to come back into the funnel where they left off. So, that’s the idea of having multiple retargeting pixels; is that based on how far they have progressed through the funnel, you can present different messages to them.
The longer your funnels get the more useful this becomes; because you can do some really pinpoint targeting and hit people exactly where they left off, and bring them right back into the funnel. You’ll see large businesses using this strategy quite often.
For example, if you were on Hilton.com, looking for a hotel room, and right as you are about to buy you leave the page, and you’re looking at, say a hotel in London; you’re going to start getting hit with ads on Facebook urging you to come back to that very page where you were about to check out and rent that exact hotel.
So, big companies are using this to retarget people on very specific levels, and you can use it too. It’s not that hard to set up. So with that done, we’ve set up our five pixels, and two of them being conversion pixels, and three of them being retargeting pixels. So we are all good.
We are going to come back in a couple videos. I’m going to show you how to set up your landing page, and put these pixels where they need to go.
Before you move on to the next video, it’s important that you have created these five pixels, because we are going to refer to them as we progress throughout the rest of the module, as we are setting up our LeadBoxes, and our Landing Pages. So make sure your five pixels are all set up.
That’s all for now. Thanks so much for watching. I really appreciate it, and I look forward to bringing you back in to the next video.
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www.getwsodownload.com
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Module 7:  Easy Multi-Conversion Tracking With Your Facebook Ads
Hi there, and welcome to another video in Module 7. In this video we’re going to show you how to setup your pixels for your Cross Country Hound Dog Campaign. So, in this campaign there is going to be more pixels involved than there were in prior campaigns; because the funnel is going to be a little bit longer than we’ve run in the past. So, we’re going to end up having two more pixels than we’ve ever used before.
So the first thing that we’re going to do, is we are going to use two conversion pixels when we are setting up this funnel in Facebook. The reason we are doing that is because we’ve got two actions in this funnel that we can track. We got the first action of the person opting in for the coupon, and then we’ve got our last action of the person actually buying the product on the shopping cart. So, in prior modules we weren’t able to track this second conversion, because Amazon doesn’t give us a way to place conversion pixels on their website.
So, there is no way to track with your Facebook Ads how many Amazon sales that you got. So, since on this funnel we’re running the shopping cart on our end; we are able to then place a conversion code there too and track with our Facebook Ads, both of these conversion actions.
Now there is a special way to set this up in your Facebook account, and we are going to show you how to do that in just a moment. It’s going to be a little bit different of a setup than how you have set up these
pixels in the past. The next thing that we are going to do is, since we have two different conversion actions, we need a retargeting pixel pair for each one.
So, like we said in earlier modules, when you’re setting up your conversion tracking you also want to put a retargeting pixel where you put a conversion tracking pixel. That way when you are actually setting up your advertisements you can either include or exclude audiences that have hit those conversion pages.
So, since there is an extra step here in terms of an extra conversion pixel, and what we want to do then is place a retargeting pixel on that second conversion pixel as well.
So in the Flim Flam Flummox we had two retargeting pixels, but now we are going to have three retargeting pixels. So now let’s dig into Facebook, we’re going to get in there and show you how to set up your pixels, so that they will be able to track multiple conversions inside of one ad. So now let’s get into Facebook and we’ll show you how it’s done.
So we are inside of the Facebook platform, now the first thing that we are going to want to do is setup those two conversion pixels. So, on the left side over here, click on your Conversion Tracking tab, and now just like usual, click the Create Pixel...the green button up here in the top right corner.
Now I want to talk to you a little bit about these categories. So, inside of Facebook’s system each category is tracked separately. So if you were to set up two conversion pixels with the same category then your ad wouldn’t really be able to distinguish between the two different pixels. They are all just going to show up as one conversion goal, so even if you have multiple pixels as the same category it still shows up as the same pixel inside of your Facebook Ads Statistics. So, the only way to really track the different steps with conversion pixels is to have pixels with different categories.
So Facebook has six different categories, and this allows us to track up to six different actions within our ad itself. So if you were to make one pixel with each of these six different categories, you would then inside of your ad be able to track up to six different actions that could be taking place in your funnel from that one ad.
So in this case we only have two actions taking place. We have the first action, when they’ve opted in with their email address, and we have the second action, when they’ve actually purchased a product. So to distinguish the difference between that, is what we will do is set up our first pixel to track the progress of that first step in our funnel, and we’ll set it up as just a registration pixel; because they have essentially registered to our email list.
So, I’ll select this registration’s category, and what we’ll call this pixel is the Cross Country Hound Dog - Act Natural - Email Conversion. So once that’s done, you just click Create Pixel. Now when we are setting up the landing page in a couple of videos, we are going to come back here and grab this pixel. Then place it on the page that the user arrives at after they’ve typed in their email address.
So close this out when you’re done. Next thing you want to do is just create an additional pixel, and this pixel is going to be called, Cross Country Hound Dog - Act Natural - Purchase Pixel. So, we are going to give this pixel the category, Leads. So this is just a separate category. So this person has now purchased and they have become a buyer of our product. So now we are going to mark them off with a different category called, Leads.
So we’ve got one pixel that uses the registrations category, when the user actually opts in, they then get grouped into that category. Then we have another pixel in the Leads category, so that way when they
buy the product, they get grouped as a Lead. So when we are pulling Ad Reports, we are then able to see the amount of leads and the amount of registrations on a given ad. So we are able to tell and track the progress, and the cost of that progress throughout our funnel.
So once you’ve created your second pixel, or once you’ve typed in the name and clicked the Create Pixel button, and this code we will come back to later. Now you should have two additional pixels set up. So you see here we have the Cross Country Hound Dog Purchase and we have the Cross Country Hound Dog Email Opt Ins.
So we’ve got our two pixels there. Now when we are setting up our Landing Page, we will come back here, and we’ll grab these codes. You see now that they are unverified. So, once we place these codes and test them out, then it should show active. So once the conversion pixels are ready, now we are going to set up our three retargeting pixels. So what we want to do is go over here to the Audiences tab.
Now this is going to be basically the same thing that we’ve already done before. You are just going to go to the Create Audience on the top right corner here, and choose Custom Audience from Website. We are going to give this one the name Cross Country Hound Dog - Act Natural - Visited Buy Page. So, I’m also just going to copy this beginning part, so that I can paste it into the two other pixels really easily.
So once you have given it a name, just remember when you are setting your website traffic to set it to “People who visit specific web pages”. Remember you have to put in some kind of dummy URL here, or you don’t have the option to change this after you have created the pixel if you just leave it at “Anyone that visits your website”. So make sure that you put in the dummy URL, uncheck “Include past website traffic”, and then push Create Audience.
Now we are just going to do this again, really quickly two more times. So this one is going to be the, Cross Country Hound Dog - Act Natural - Email Opt In, and we are going to change this to have our dummy URL
of “test.com”, and uncheck “Include past website traffic”.
Now we are going to do the exact same thing again, one more time. This is going to be Cross Country Hound Dog - Act Natural - Purchase. So, this is going to fire anytime anyone purchases the product. So again, test URL, uncheck “Include past website traffic”, and then push Create Audience.
So when that’s done you should see your three pixels here, lined up: Visited Buy Page, Email Opt In, and Purchase, and, here by Visited Buy Page, I really mean Visited Sales Page. So, it kinda goes in order. People who come and visit that first page of our funnel, then people who opt in with their email, and then purchase. So, we’ve got our three retargeting pixels to line up inside of our funnel. Then that way we can build audiences based on how far they’ve progressed through our funnel.
So if they’ve only gone half way through the funnel we can run ads to them that just say something along the lines of, “We saw you were interested in our product. Come back and try it out.” You want to kind of urge them to come back into the funnel where they left off. So, that’s the idea of having multiple retargeting pixels; is that based on how far they have progressed through the funnel, you can present different messages to them.
The longer your funnels get the more useful this becomes; because you can do some really pinpoint targeting and hit people exactly where they left off, and bring them right back into the funnel. You’ll see large businesses using this strategy quite often.
For example, if you were on Hilton.com, looking for a hotel room, and right as you are about to buy you leave the page, and you’re looking at, say a hotel in London; you’re going to start getting hit with ads on Facebook urging you to come back to that very page where you were about to check out and rent that exact hotel.
So, big companies are using this to retarget people on very specific levels, and you can use it too. It’s not that hard to set up. So with that done, we’ve set up our five pixels, and two of them being conversion pixels, and three of them being retargeting pixels. So we are all good.
We are going to come back in a couple videos. I’m going to show you how to set up your landing page, and put these pixels where they need to go.
Before you move on to the next video, it’s important that you have created these five pixels, because we are going to refer to them as we progress throughout the rest of the module, as we are setting up our LeadBoxes, and our Landing Pages. So make sure your five pixels are all set up.
That’s all for now. Thanks so much for watching. I really appreciate it, and I look forward to bringing you back in to the next video.
GROUPINSIDERS.COM EXCLUSIVE
www.getwsodownload.com
Module 7:  Easy Multi-Conversion Tracking With Your Facebook Ads
Hi there, and welcome to another video in Module 7. In this video we’re going to show you how to setup your pixels for your Cross Country Hound Dog Campaign. So, in this campaign there is going to be more pixels involved than there were in prior campaigns; because the funnel is going to be a little bit longer than we’ve run in the past. So, we’re going to end up having two more pixels than we’ve ever used before.
So the first thing that we’re going to do, is we are going to use two conversion pixels when we are setting up this funnel in Facebook. The reason we are doing that is because we’ve got two actions in this funnel that we can track. We got the first action of the person opting in for the coupon, and then we’ve got our last action of the person actually buying the product on the shopping cart. So, in prior modules we weren’t able to track this second conversion, because Amazon doesn’t give us a way to place conversion pixels on their website.
So, there is no way to track with your Facebook Ads how many Amazon sales that you got. So, since on this funnel we’re running the shopping cart on our end; we are able to then place a conversion code there too and track with our Facebook Ads, both of these conversion actions.
Now there is a special way to set this up in your Facebook account, and we are going to show you how to do that in just a moment. It’s going to be a little bit different of a setup than how you have set up these
pixels in the past. The next thing that we are going to do is, since we have two different conversion actions, we need a retargeting pixel pair for each one.
So, like we said in earlier modules, when you’re setting up your conversion tracking you also want to put a retargeting pixel where you put a conversion tracking pixel. That way when you are actually setting up your advertisements you can either include or exclude audiences that have hit those conversion pages.
So, since there is an extra step here in terms of an extra conversion pixel, and what we want to do then is place a retargeting pixel on that second conversion pixel as well.
So in the Flim Flam Flummox we had two retargeting pixels, but now we are going to have three retargeting pixels. So now let’s dig into Facebook, we’re going to get in there and show you how to set up your pixels, so that they will be able to track multiple conversions inside of one ad. So now let’s get into Facebook and we’ll show you how it’s done.
So we are inside of the Facebook platform, now the first thing that we are going to want to do is setup those two conversion pixels. So, on the left side over here, click on your Conversion Tracking tab, and now just like usual, click the Create Pixel...the green button up here in the top right corner.
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Now I want to talk to you a little bit about these categories. So, inside of Facebook’s system each category is tracked separately. So if you were to set up two conversion pixels with the same category then your ad wouldn’t really be able to distinguish between the two different pixels. They are all just going to show up as one conversion goal, so even if you have multiple pixels as the same category it still shows up as the same pixel inside of your Facebook Ads Statistics. So, the only way to really track the different steps with conversion pixels is to have pixels with different categories.
So Facebook has six different categories, and this allows us to track up to six different actions within our ad itself. So if you were to make one pixel with each of these six different categories, you would then inside of your ad be able to track up to six different actions that could be taking place in your funnel from that one ad.
So in this case we only have two actions taking place. We have the first action, when they’ve opted in with their email address, and we have the second action, when they’ve actually purchased a product. So to distinguish the difference between that, is what we will do is set up our first pixel to track the progress of that first step in our funnel, and we’ll set it up as just a registration pixel; because they have essentially registered to our email list.
So, I’ll select this registration’s category, and what we’ll call this pixel is the Cross Country Hound Dog - Act Natural - Email Conversion. So once that’s done, you just click Create Pixel. Now when we are setting up the landing page in a couple of videos, we are going to come back here and grab this pixel. Then place it on the page that the user arrives at after they’ve typed in their email address.
So close this out when you’re done. Next thing you want to do is just create an additional pixel, and this pixel is going to be called, Cross Country Hound Dog - Act Natural - Purchase Pixel. So, we are going to give this pixel the category, Leads. So this is just a separate category. So this person has now purchased and they have become a buyer of our product. So now we are going to mark them off with a different category called, Leads.
So we’ve got one pixel that uses the registrations category, when the user actually opts in, they then get grouped into that category. Then we have another pixel in the Leads category, so that way when they
buy the product, they get grouped as a Lead. So when we are pulling Ad Reports, we are then able to see the amount of leads and the amount of registrations on a given ad. So we are able to tell and track the progress, and the cost of that progress throughout our funnel.
So once you’ve created your second pixel, or once you’ve typed in the name and clicked the Create Pixel button, and this code we will come back to later. Now you should have two additional pixels set up. So you see here we have the Cross Country Hound Dog Purchase and we have the Cross Country Hound Dog Email Opt Ins.
So we’ve got our two pixels there. Now when we are setting up our Landing Page, we will come back here, and we’ll grab these codes. You see now that they are unverified. So, once we place these codes and test them out, then it should show active. So once the conversion pixels are ready, now we are going to set up our three retargeting pixels. So what we want to do is go over here to the Audiences tab.
Now this is going to be basically the same thing that we’ve already done before. You are just going to go to the Create Audience on the top right corner here, and choose Custom Audience from Website. We are going to give this one the name Cross Country Hound Dog - Act Natural - Visited Buy Page. So, I’m also just going to copy this beginning part, so that I can paste it into the two other pixels really easily.
So once you have given it a name, just remember when you are setting your website traffic to set it to “People who visit specific web pages”. Remember you have to put in some kind of dummy URL here, or you don’t have the option to change this after you have created the pixel if you just leave it at “Anyone that visits your website”. So make sure that you put in the dummy URL, uncheck “Include past website traffic”, and then push Create Audience.
Now we are just going to do this again, really quickly two more times. So this one is going to be the, Cross Country Hound Dog - Act Natural - Email Opt In, and we are going to change this to have our dummy URL
of “test.com”, and uncheck “Include past website traffic”.
Now we are going to do the exact same thing again, one more time. This is going to be Cross Country Hound Dog - Act Natural - Purchase. So, this is going to fire anytime anyone purchases the product. So again, test URL, uncheck “Include past website traffic”, and then push Create Audience.
So when that’s done you should see your three pixels here, lined up: Visited Buy Page, Email Opt In, and Purchase, and, here by Visited Buy Page, I really mean Visited Sales Page. So, it kinda goes in order. People who come and visit that first page of our funnel, then people who opt in with their email, and then purchase. So, we’ve got our three retargeting pixels to line up inside of our funnel. Then that way we can build audiences based on how far they’ve progressed through our funnel.
So if they’ve only gone half way through the funnel we can run ads to them that just say something along the lines of, “We saw you were interested in our product. Come back and try it out.” You want to kind of urge them to come back into the funnel where they left off. So, that’s the idea of having multiple retargeting pixels; is that based on how far they have progressed through the funnel, you can present different messages to them.
The longer your funnels get the more useful this becomes; because you can do some really pinpoint targeting and hit people exactly where they left off, and bring them right back into the funnel. You’ll see large businesses using this strategy quite often.
For example, if you were on Hilton.com, looking for a hotel room, and right as you are about to buy you leave the page, and you’re looking at, say a hotel in London; you’re going to start getting hit with ads on Facebook urging you to come back to that very page where you were about to check out and rent that exact hotel.
So, big companies are using this to retarget people on very specific levels, and you can use it too. It’s not that hard to set up. So with that done, we’ve set up our five pixels, and two of them being conversion pixels, and three of them being retargeting pixels. So we are all good.
We are going to come back in a couple videos. I’m going to show you how to set up your landing page, and put these pixels where they need to go.
Before you move on to the next video, it’s important that you have created these five pixels, because we are going to refer to them as we progress throughout the rest of the module, as we are setting up our LeadBoxes, and our Landing Pages. So make sure your five pixels are all set up.
That’s all for now. Thanks so much for watching. I really appreciate it, and I look forward to bringing you back in to the next video.
GROUPINSIDERS.COM EXCLUSIVE
www.getwsodownload.com
Module 7:  Easy Multi-Conversion Tracking With Your Facebook Ads
Hi there, and welcome to another video in Module 7. In this video we’re going to show you how to setup your pixels for your Cross Country Hound Dog Campaign. So, in this campaign there is going to be more pixels involved than there were in prior campaigns; because the funnel is going to be a little bit longer than we’ve run in the past. So, we’re going to end up having two more pixels than we’ve ever used before.
So the first thing that we’re going to do, is we are going to use two conversion pixels when we are setting up this funnel in Facebook. The reason we are doing that is because we’ve got two actions in this funnel that we can track. We got the first action of the person opting in for the coupon, and then we’ve got our last action of the person actually buying the product on the shopping cart. So, in prior modules we weren’t able to track this second conversion, because Amazon doesn’t give us a way to place conversion pixels on their website.
So, there is no way to track with your Facebook Ads how many Amazon sales that you got. So, since on this funnel we’re running the shopping cart on our end; we are able to then place a conversion code there too and track with our Facebook Ads, both of these conversion actions.
Now there is a special way to set this up in your Facebook account, and we are going to show you how to do that in just a moment. It’s going to be a little bit different of a setup than how you have set up these
pixels in the past. The next thing that we are going to do is, since we have two different conversion actions, we need a retargeting pixel pair for each one.
So, like we said in earlier modules, when you’re setting up your conversion tracking you also want to put a retargeting pixel where you put a conversion tracking pixel. That way when you are actually setting up your advertisements you can either include or exclude audiences that have hit those conversion pages.
So, since there is an extra step here in terms of an extra conversion pixel, and what we want to do then is place a retargeting pixel on that second conversion pixel as well.
So in the Flim Flam Flummox we had two retargeting pixels, but now we are going to have three retargeting pixels. So now let’s dig into Facebook, we’re going to get in there and show you how to set up your pixels, so that they will be able to track multiple conversions inside of one ad. So now let’s get into Facebook and we’ll show you how it’s done.
So we are inside of the Facebook platform, now the first thing that we are going to want to do is setup those two conversion pixels. So, on the left side over here, click on your Conversion Tracking tab, and now just like usual, click the Create Pixel...the green button up here in the top right corner.
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Now I want to talk to you a little bit about these categories. So, inside of Facebook’s system each category is tracked separately. So if you were to set up two conversion pixels with the same category then your ad wouldn’t really be able to distinguish between the two different pixels. They are all just going to show up as one conversion goal, so even if you have multiple pixels as the same category it still shows up as the same pixel inside of your Facebook Ads Statistics. So, the only way to really track the different steps with conversion pixels is to have pixels with different categories.
So Facebook has six different categories, and this allows us to track up to six different actions within our ad itself. So if you were to make one pixel with each of these six different categories, you would then inside of your ad be able to track up to six different actions that could be taking place in your funnel from that one ad.
So in this case we only have two actions taking place. We have the first action, when they’ve opted in with their email address, and we have the second action, when they’ve actually purchased a product. So to distinguish the difference between that, is what we will do is set up our first pixel to track the progress of that first step in our funnel, and we’ll set it up as just a registration pixel; because they have essentially registered to our email list.
So, I’ll select this registration’s category, and what we’ll call this pixel is the Cross Country Hound Dog - Act Natural - Email Conversion. So once that’s done, you just click Create Pixel. Now when we are setting up the landing page in a couple of videos, we are going to come back here and grab this pixel. Then place it on the page that the user arrives at after they’ve typed in their email address.
So close this out when you’re done. Next thing you want to do is just create an additional pixel, and this pixel is going to be called, Cross Country Hound Dog - Act Natural - Purchase Pixel. So, we are going to give this pixel the category, Leads. So this is just a separate category. So this person has now purchased and they have become a buyer of our product. So now we are going to mark them off with a different category called, Leads.
So we’ve got one pixel that uses the registrations category, when the user actually opts in, they then get grouped into that category. Then we have another pixel in the Leads category, so that way when they
buy the product, they get grouped as a Lead. So when we are pulling Ad Reports, we are then able to see the amount of leads and the amount of registrations on a given ad. So we are able to tell and track the progress, and the cost of that progress throughout our funnel.
So once you’ve created your second pixel, or once you’ve typed in the name and clicked the Create Pixel button, and this code we will come back to later. Now you should have two additional pixels set up. So you see here we have the Cross Country Hound Dog Purchase and we have the Cross Country Hound Dog Email Opt Ins.
So we’ve got our two pixels there. Now when we are setting up our Landing Page, we will come back here, and we’ll grab these codes. You see now that they are unverified. So, once we place these codes and test them out, then it should show active. So once the conversion pixels are ready, now we are going to set up our three retargeting pixels. So what we want to do is go over here to the Audiences tab.
Now this is going to be basically the same thing that we’ve already done before. You are just going to go to the Create Audience on the top right corner here, and choose Custom Audience from Website. We are going to give this one the name Cross Country Hound Dog - Act Natural - Visited Buy Page. So, I’m also just going to copy this beginning part, so that I can paste it into the two other pixels really easily.
So once you have given it a name, just remember when you are setting your website traffic to set it to “People who visit specific web pages”. Remember you have to put in some kind of dummy URL here, or you don’t have the option to change this after you have created the pixel if you just leave it at “Anyone that visits your website”. So make sure that you put in the dummy URL, uncheck “Include past website traffic”, and then push Create Audience.
Now we are just going to do this again, really quickly two more times. So this one is going to be the, Cross Country Hound Dog - Act Natural - Email Opt In, and we are going to change this to have our dummy URL
of “test.com”, and uncheck “Include past website traffic”.
Now we are going to do the exact same thing again, one more time. This is going to be Cross Country Hound Dog - Act Natural - Purchase. So, this is going to fire anytime anyone purchases the product. So again, test URL, uncheck “Include past website traffic”, and then push Create Audience.
So when that’s done you should see your three pixels here, lined up: Visited Buy Page, Email Opt In, and Purchase, and, here by Visited Buy Page, I really mean Visited Sales Page. So, it kinda goes in order. People who come and visit that first page of our funnel, then people who opt in with their email, and then purchase. So, we’ve got our three retargeting pixels to line up inside of our funnel. Then that way we can build audiences based on how far they’ve progressed through our funnel.
So if they’ve only gone half way through the funnel we can run ads to them that just say something along the lines of, “We saw you were interested in our product. Come back and try it out.” You want to kind of urge them to come back into the funnel where they left off. So, that’s the idea of having multiple retargeting pixels; is that based on how far they have progressed through the funnel, you can present different messages to them.
The longer your funnels get the more useful this becomes; because you can do some really pinpoint targeting and hit people exactly where they left off, and bring them right back into the funnel. You’ll see large businesses using this strategy quite often.
For example, if you were on Hilton.com, looking for a hotel room, and right as you are about to buy you leave the page, and you’re looking at, say a hotel in London; you’re going to start getting hit with ads on Facebook urging you to come back to that very page where you were about to check out and rent that exact hotel.
So, big companies are using this to retarget people on very specific levels, and you can use it too. It’s not that hard to set up. So with that done, we’ve set up our five pixels, and two of them being conversion pixels, and three of them being retargeting pixels. So we are all good.
We are going to come back in a couple videos. I’m going to show you how to set up your landing page, and put these pixels where they need to go.
Before you move on to the next video, it’s important that you have created these five pixels, because we are going to refer to them as we progress throughout the rest of the module, as we are setting up our LeadBoxes, and our Landing Pages. So make sure your five pixels are all set up.
That’s all for now. Thanks so much for watching. I really appreciate it, and I look forward to bringing you back in to the next video.
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Module 7:  Easy Multi-Conversion Tracking With Your Facebook Ads
Hi there, and welcome to another video in Module 7. In this video we’re going to show you how to setup your pixels for your Cross Country Hound Dog Campaign. So, in this campaign there is going to be more pixels involved than there were in prior campaigns; because the funnel is going to be a little bit longer than we’ve run in the past. So, we’re going to end up having two more pixels than we’ve ever used before.
So the first thing that we’re going to do, is we are going to use two conversion pixels when we are setting up this funnel in Facebook. The reason we are doing that is because we’ve got two actions in this funnel that we can track. We got the first action of the person opting in for the coupon, and then we’ve got our last action of the person actually buying the product on the shopping cart. So, in prior modules we weren’t able to track this second conversion, because Amazon doesn’t give us a way to place conversion pixels on their website.
So, there is no way to track with your Facebook Ads how many Amazon sales that you got. So, since on this funnel we’re running the shopping cart on our end; we are able to then place a conversion code there too and track with our Facebook Ads, both of these conversion actions.
Now there is a special way to set this up in your Facebook account, and we are going to show you how to do that in just a moment. It’s going to be a little bit different of a setup than how you have set up these
pixels in the past. The next thing that we are going to do is, since we have two different conversion actions, we need a retargeting pixel pair for each one.
So, like we said in earlier modules, when you’re setting up your conversion tracking you also want to put a retargeting pixel where you put a conversion tracking pixel. That way when you are actually setting up your advertisements you can either include or exclude audiences that have hit those conversion pages.
So, since there is an extra step here in terms of an extra conversion pixel, and what we want to do then is place a retargeting pixel on that second conversion pixel as well.
So in the Flim Flam Flummox we had two retargeting pixels, but now we are going to have three retargeting pixels. So now let’s dig into Facebook, we’re going to get in there and show you how to set up your pixels, so that they will be able to track multiple conversions inside of one ad. So now let’s get into Facebook and we’ll show you how it’s done.
So we are inside of the Facebook platform, now the first thing that we are going to want to do is setup those two conversion pixels. So, on the left side over here, click on your Conversion Tracking tab, and now just like usual, click the Create Pixel...the green button up here in the top right corner.
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Now I want to talk to you a little bit about these categories. So, inside of Facebook’s system each category is tracked separately. So if you were to set up two conversion pixels with the same category then your ad wouldn’t really be able to distinguish between the two different pixels. They are all just going to show up as one conversion goal, so even if you have multiple pixels as the same category it still shows up as the same pixel inside of your Facebook Ads Statistics. So, the only way to really track the different steps with conversion pixels is to have pixels with different categories.
So Facebook has six different categories, and this allows us to track up to six different actions within our ad itself. So if you were to make one pixel with each of these six different categories, you would then inside of your ad be able to track up to six different actions that could be taking place in your funnel from that one ad.
So in this case we only have two actions taking place. We have the first action, when they’ve opted in with their email address, and we have the second action, when they’ve actually purchased a product. So to distinguish the difference between that, is what we will do is set up our first pixel to track the progress of that first step in our funnel, and we’ll set it up as just a registration pixel; because they have essentially registered to our email list.
So, I’ll select this registration’s category, and what we’ll call this pixel is the Cross Country Hound Dog - Act Natural - Email Conversion. So once that’s done, you just click Create Pixel. Now when we are setting up the landing page in a couple of videos, we are going to come back here and grab this pixel. Then place it on the page that the user arrives at after they’ve typed in their email address.
So close this out when you’re done. Next thing you want to do is just create an additional pixel, and this pixel is going to be called, Cross Country Hound Dog - Act Natural - Purchase Pixel. So, we are going to give this pixel the category, Leads. So this is just a separate category. So this person has now purchased and they have become a buyer of our product. So now we are going to mark them off with a different category called, Leads.
So we’ve got one pixel that uses the registrations category, when the user actually opts in, they then get grouped into that category. Then we have another pixel in the Leads category, so that way when they
buy the product, they get grouped as a Lead. So when we are pulling Ad Reports, we are then able to see the amount of leads and the amount of registrations on a given ad. So we are able to tell and track the progress, and the cost of that progress throughout our funnel.
So once you’ve created your second pixel, or once you’ve typed in the name and clicked the Create Pixel button, and this code we will come back to later. Now you should have two additional pixels set up. So you see here we have the Cross Country Hound Dog Purchase and we have the Cross Country Hound Dog Email Opt Ins.
So we’ve got our two pixels there. Now when we are setting up our Landing Page, we will come back here, and we’ll grab these codes. You see now that they are unverified. So, once we place these codes and test them out, then it should show active. So once the conversion pixels are ready, now we are going to set up our three retargeting pixels. So what we want to do is go over here to the Audiences tab.
Now this is going to be basically the same thing that we’ve already done before. You are just going to go to the Create Audience on the top right corner here, and choose Custom Audience from Website. We are going to give this one the name Cross Country Hound Dog - Act Natural - Visited Buy Page. So, I’m also just going to copy this beginning part, so that I can paste it into the two other pixels really easily.
So once you have given it a name, just remember when you are setting your website traffic to set it to “People who visit specific web pages”. Remember you have to put in some kind of dummy URL here, or you don’t have the option to change this after you have created the pixel if you just leave it at “Anyone that visits your website”. So make sure that you put in the dummy URL, uncheck “Include past website traffic”, and then push Create Audience.
Now we are just going to do this again, really quickly two more times. So this one is going to be the, Cross Country Hound Dog - Act Natural - Email Opt In, and we are going to change this to have our dummy URL
of “test.com”, and uncheck “Include past website traffic”.
Now we are going to do the exact same thing again, one more time. This is going to be Cross Country Hound Dog - Act Natural - Purchase. So, this is going to fire anytime anyone purchases the product. So again, test URL, uncheck “Include past website traffic”, and then push Create Audience.
So when that’s done you should see your three pixels here, lined up: Visited Buy Page, Email Opt In, and Purchase, and, here by Visited Buy Page, I really mean Visited Sales Page. So, it kinda goes in order. People who come and visit that first page of our funnel, then people who opt in with their email, and then purchase. So, we’ve got our three retargeting pixels to line up inside of our funnel. Then that way we can build audiences based on how far they’ve progressed through our funnel.
So if they’ve only gone half way through the funnel we can run ads to them that just say something along the lines of, “We saw you were interested in our product. Come back and try it out.” You want to kind of urge them to come back into the funnel where they left off. So, that’s the idea of having multiple retargeting pixels; is that based on how far they have progressed through the funnel, you can present different messages to them.
The longer your funnels get the more useful this becomes; because you can do some really pinpoint targeting and hit people exactly where they left off, and bring them right back into the funnel. You’ll see large businesses using this strategy quite often.
For example, if you were on Hilton.com, looking for a hotel room, and right as you are about to buy you leave the page, and you’re looking at, say a hotel in London; you’re going to start getting hit with ads on Facebook urging you to come back to that very page where you were about to check out and rent that exact hotel.
So, big companies are using this to retarget people on very specific levels, and you can use it too. It’s not that hard to set up. So with that done, we’ve set up our five pixels, and two of them being conversion pixels, and three of them being retargeting pixels. So we are all good.
We are going to come back in a couple videos. I’m going to show you how to set up your landing page, and put these pixels where they need to go.
Before you move on to the next video, it’s important that you have created these five pixels, because we are going to refer to them as we progress throughout the rest of the module, as we are setting up our LeadBoxes, and our Landing Pages. So make sure your five pixels are all set up.
That’s all for now. Thanks so much for watching. I really appreciate it, and I look forward to bringing you back in to the next video.
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Module 7:  Easy Multi-Conversion Tracking With Your Facebook Ads
Hi there, and welcome to another video in Module 7. In this video we’re going to show you how to setup your pixels for your Cross Country Hound Dog Campaign. So, in this campaign there is going to be more pixels involved than there were in prior campaigns; because the funnel is going to be a little bit longer than we’ve run in the past. So, we’re going to end up having two more pixels than we’ve ever used before.
So the first thing that we’re going to do, is we are going to use two conversion pixels when we are setting up this funnel in Facebook. The reason we are doing that is because we’ve got two actions in this funnel that we can track. We got the first action of the person opting in for the coupon, and then we’ve got our last action of the person actually buying the product on the shopping cart. So, in prior modules we weren’t able to track this second conversion, because Amazon doesn’t give us a way to place conversion pixels on their website.
So, there is no way to track with your Facebook Ads how many Amazon sales that you got. So, since on this funnel we’re running the shopping cart on our end; we are able to then place a conversion code there too and track with our Facebook Ads, both of these conversion actions.
Now there is a special way to set this up in your Facebook account, and we are going to show you how to do that in just a moment. It’s going to be a little bit different of a setup than how you have set up these
pixels in the past. The next thing that we are going to do is, since we have two different conversion actions, we need a retargeting pixel pair for each one.
So, like we said in earlier modules, when you’re setting up your conversion tracking you also want to put a retargeting pixel where you put a conversion tracking pixel. That way when you are actually setting up your advertisements you can either include or exclude audiences that have hit those conversion pages.
So, since there is an extra step here in terms of an extra conversion pixel, and what we want to do then is place a retargeting pixel on that second conversion pixel as well.
So in the Flim Flam Flummox we had two retargeting pixels, but now we are going to have three retargeting pixels. So now let’s dig into Facebook, we’re going to get in there and show you how to set up your pixels, so that they will be able to track multiple conversions inside of one ad. So now let’s get into Facebook and we’ll show you how it’s done.
So we are inside of the Facebook platform, now the first thing that we are going to want to do is setup those two conversion pixels. So, on the left side over here, click on your Conversion Tracking tab, and now just like usual, click the Create Pixel...the green button up here in the top right corner.
Now I want to talk to you a little bit about these categories. So, inside of Facebook’s system each category is tracked separately. So if you were to set up two conversion pixels with the same category then your ad wouldn’t really be able to distinguish between the two different pixels. They are all just going to show up as one conversion goal, so even if you have multiple pixels as the same category it still shows up as the same pixel inside of your Facebook Ads Statistics. So, the only way to really track the different steps with conversion pixels is to have pixels with different categories.
So Facebook has six different categories, and this allows us to track up to six different actions within our ad itself. So if you were to make one pixel with each of these six different categories, you would then inside of your ad be able to track up to six different actions that could be taking place in your funnel from that one ad.
So in this case we only have two actions taking place. We have the first action, when they’ve opted in with their email address, and we have the second action, when they’ve actually purchased a product. So to distinguish the difference between that, is what we will do is set up our first pixel to track the progress of that first step in our funnel, and we’ll set it up as just a registration pixel; because they have essentially registered to our email list.
So, I’ll select this registration’s category, and what we’ll call this pixel is the Cross Country Hound Dog - Act Natural - Email Conversion. So once that’s done, you just click Create Pixel. Now when we are setting up the landing page in a couple of videos, we are going to come back here and grab this pixel. Then place it on the page that the user arrives at after they’ve typed in their email address.
So close this out when you’re done. Next thing you want to do is just create an additional pixel, and this pixel is going to be called, Cross Country Hound Dog - Act Natural - Purchase Pixel. So, we are going to give this pixel the category, Leads. So this is just a separate category. So this person has now purchased and they have become a buyer of our product. So now we are going to mark them off with a different category called, Leads.
So we’ve got one pixel that uses the registrations category, when the user actually opts in, they then get grouped into that category. Then we have another pixel in the Leads category, so that way when they
buy the product, they get grouped as a Lead. So when we are pulling Ad Reports, we are then able to see the amount of leads and the amount of registrations on a given ad. So we are able to tell and track the progress, and the cost of that progress throughout our funnel.
So once you’ve created your second pixel, or once you’ve typed in the name and clicked the Create Pixel button, and this code we will come back to later. Now you should have two additional pixels set up. So you see here we have the Cross Country Hound Dog Purchase and we have the Cross Country Hound Dog Email Opt Ins.
So we’ve got our two pixels there. Now when we are setting up our Landing Page, we will come back here, and we’ll grab these codes. You see now that they are unverified. So, once we place these codes and test them out, then it should show active. So once the conversion pixels are ready, now we are going to set up our three retargeting pixels. So what we want to do is go over here to the Audiences tab.
Now this is going to be basically the same thing that we’ve already done before. You are just going to go to the Create Audience on the top right corner here, and choose Custom Audience from Website. We are going to give this one the name Cross Country Hound Dog - Act Natural - Visited Buy Page. So, I’m also just going to copy this beginning part, so that I can paste it into the two other pixels really easily.
So once you have given it a name, just remember when you are setting your website traffic to set it to “People who visit specific web pages”. Remember you have to put in some kind of dummy URL here, or you don’t have the option to change this after you have created the pixel if you just leave it at “Anyone that visits your website”. So make sure that you put in the dummy URL, uncheck “Include past website traffic”, and then push Create Audience.
Now we are just going to do this again, really quickly two more times. So this one is going to be the, Cross Country Hound Dog - Act Natural - Email Opt In, and we are going to change this to have our dummy URL
of “test.com”, and uncheck “Include past website traffic”.
Now we are going to do the exact same thing again, one more time. This is going to be Cross Country Hound Dog - Act Natural - Purchase. So, this is going to fire anytime anyone purchases the product. So again, test URL, uncheck “Include past website traffic”, and then push Create Audience.
So when that’s done you should see your three pixels here, lined up: Visited Buy Page, Email Opt In, and Purchase, and, here by Visited Buy Page, I really mean Visited Sales Page. So, it kinda goes in order. People who come and visit that first page of our funnel, then people who opt in with their email, and then purchase. So, we’ve got our three retargeting pixels to line up inside of our funnel. Then that way we can build audiences based on how far they’ve progressed through our funnel.
So if they’ve only gone half way through the funnel we can run ads to them that just say something along the lines of, “We saw you were interested in our product. Come back and try it out.” You want to kind of urge them to come back into the funnel where they left off. So, that’s the idea of having multiple retargeting pixels; is that based on how far they have progressed through the funnel, you can present different messages to them.
The longer your funnels get the more useful this becomes; because you can do some really pinpoint targeting and hit people exactly where they left off, and bring them right back into the funnel. You’ll see large businesses using this strategy quite often.
For example, if you were on Hilton.com, looking for a hotel room, and right as you are about to buy you leave the page, and you’re looking at, say a hotel in London; you’re going to start getting hit with ads on Facebook urging you to come back to that very page where you were about to check out and rent that exact hotel.
So, big companies are using this to retarget people on very specific levels, and you can use it too. It’s not that hard to set up. So with that done, we’ve set up our five pixels, and two of them being conversion pixels, and three of them being retargeting pixels. So we are all good.
We are going to come back in a couple videos. I’m going to show you how to set up your landing page, and put these pixels where they need to go.
Before you move on to the next video, it’s important that you have created these five pixels, because we are going to refer to them as we progress throughout the rest of the module, as we are setting up our LeadBoxes, and our Landing Pages. So make sure your five pixels are all set up.
That’s all for now. Thanks so much for watching. I really appreciate it, and I look forward to bringing you back in to the next video.
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Module 7:  Easy Multi-Conversion Tracking With Your Facebook Ads
Hi there, and welcome to another video in Module 7. In this video we’re going to show you how to setup your pixels for your Cross Country Hound Dog Campaign. So, in this campaign there is going to be more pixels involved than there were in prior campaigns; because the funnel is going to be a little bit longer than we’ve run in the past. So, we’re going to end up having two more pixels than we’ve ever used before.
So the first thing that we’re going to do, is we are going to use two conversion pixels when we are setting up this funnel in Facebook. The reason we are doing that is because we’ve got two actions in this funnel that we can track. We got the first action of the person opting in for the coupon, and then we’ve got our last action of the person actually buying the product on the shopping cart. So, in prior modules we weren’t able to track this second conversion, because Amazon doesn’t give us a way to place conversion pixels on their website.
So, there is no way to track with your Facebook Ads how many Amazon sales that you got. So, since on this funnel we’re running the shopping cart on our end; we are able to then place a conversion code there too and track with our Facebook Ads, both of these conversion actions.
Now there is a special way to set this up in your Facebook account, and we are going to show you how to do that in just a moment. It’s going to be a little bit different of a setup than how you have set up these
pixels in the past. The next thing that we are going to do is, since we have two different conversion actions, we need a retargeting pixel pair for each one.
So, like we said in earlier modules, when you’re setting up your conversion tracking you also want to put a retargeting pixel where you put a conversion tracking pixel. That way when you are actually setting up your advertisements you can either include or exclude audiences that have hit those conversion pages.
So, since there is an extra step here in terms of an extra conversion pixel, and what we want to do then is place a retargeting pixel on that second conversion pixel as well.
So in the Flim Flam Flummox we had two retargeting pixels, but now we are going to have three retargeting pixels. So now let’s dig into Facebook, we’re going to get in there and show you how to set up your pixels, so that they will be able to track multiple conversions inside of one ad. So now let’s get into Facebook and we’ll show you how it’s done.
So we are inside of the Facebook platform, now the first thing that we are going to want to do is setup those two conversion pixels. So, on the left side over here, click on your Conversion Tracking tab, and now just like usual, click the Create Pixel...the green button up here in the top right corner.
Now I want to talk to you a little bit about these categories. So, inside of Facebook’s system each category is tracked separately. So if you were to set up two conversion pixels with the same category then your ad wouldn’t really be able to distinguish between the two different pixels. They are all just going to show up as one conversion goal, so even if you have multiple pixels as the same category it still shows up as the same pixel inside of your Facebook Ads Statistics. So, the only way to really track the different steps with conversion pixels is to have pixels with different categories.
So Facebook has six different categories, and this allows us to track up to six different actions within our ad itself. So if you were to make one pixel with each of these six different categories, you would then inside of your ad be able to track up to six different actions that could be taking place in your funnel from that one ad.
So in this case we only have two actions taking place. We have the first action, when they’ve opted in with their email address, and we have the second action, when they’ve actually purchased a product. So to distinguish the difference between that, is what we will do is set up our first pixel to track the progress of that first step in our funnel, and we’ll set it up as just a registration pixel; because they have essentially registered to our email list.
So, I’ll select this registration’s category, and what we’ll call this pixel is the Cross Country Hound Dog - Act Natural - Email Conversion. So once that’s done, you just click Create Pixel. Now when we are setting up the landing page in a couple of videos, we are going to come back here and grab this pixel. Then place it on the page that the user arrives at after they’ve typed in their email address.
So close this out when you’re done. Next thing you want to do is just create an additional pixel, and this pixel is going to be called, Cross Country Hound Dog - Act Natural - Purchase Pixel. So, we are going to give this pixel the category, Leads. So this is just a separate category. So this person has now purchased and they have become a buyer of our product. So now we are going to mark them off with a different category called, Leads.
So we’ve got one pixel that uses the registrations category, when the user actually opts in, they then get grouped into that category. Then we have another pixel in the Leads category, so that way when they
buy the product, they get grouped as a Lead. So when we are pulling Ad Reports, we are then able to see the amount of leads and the amount of registrations on a given ad. So we are able to tell and track the progress, and the cost of that progress throughout our funnel.
So once you’ve created your second pixel, or once you’ve typed in the name and clicked the Create Pixel button, and this code we will come back to later. Now you should have two additional pixels set up. So you see here we have the Cross Country Hound Dog Purchase and we have the Cross Country Hound Dog Email Opt Ins.
So we’ve got our two pixels there. Now when we are setting up our Landing Page, we will come back here, and we’ll grab these codes. You see now that they are unverified. So, once we place these codes and test them out, then it should show active. So once the conversion pixels are ready, now we are going to set up our three retargeting pixels. So what we want to do is go over here to the Audiences tab.
Now this is going to be basically the same thing that we’ve already done before. You are just going to go to the Create Audience on the top right corner here, and choose Custom Audience from Website. We are going to give this one the name Cross Country Hound Dog - Act Natural - Visited Buy Page. So, I’m also just going to copy this beginning part, so that I can paste it into the two other pixels really easily.
So once you have given it a name, just remember when you are setting your website traffic to set it to “People who visit specific web pages”. Remember you have to put in some kind of dummy URL here, or you don’t have the option to change this after you have created the pixel if you just leave it at “Anyone that visits your website”. So make sure that you put in the dummy URL, uncheck “Include past website traffic”, and then push Create Audience.
Now we are just going to do this again, really quickly two more times. So this one is going to be the, Cross Country Hound Dog - Act Natural - Email Opt In, and we are going to change this to have our dummy URL
of “test.com”, and uncheck “Include past website traffic”.
Now we are going to do the exact same thing again, one more time. This is going to be Cross Country Hound Dog - Act Natural - Purchase. So, this is going to fire anytime anyone purchases the product. So again, test URL, uncheck “Include past website traffic”, and then push Create Audience.
So when that’s done you should see your three pixels here, lined up: Visited Buy Page, Email Opt In, and Purchase, and, here by Visited Buy Page, I really mean Visited Sales Page. So, it kinda goes in order. People who come and visit that first page of our funnel, then people who opt in with their email, and then purchase. So, we’ve got our three retargeting pixels to line up inside of our funnel. Then that way we can build audiences based on how far they’ve progressed through our funnel.
So if they’ve only gone half way through the funnel we can run ads to them that just say something along the lines of, “We saw you were interested in our product. Come back and try it out.” You want to kind of urge them to come back into the funnel where they left off. So, that’s the idea of having multiple retargeting pixels; is that based on how far they have progressed through the funnel, you can present different messages to them.
The longer your funnels get the more useful this becomes; because you can do some really pinpoint targeting and hit people exactly where they left off, and bring them right back into the funnel. You’ll see large businesses using this strategy quite often.
For example, if you were on Hilton.com, looking for a hotel room, and right as you are about to buy you leave the page, and you’re looking at, say a hotel in London; you’re going to start getting hit with ads on Facebook urging you to come back to that very page where you were about to check out and rent that exact hotel.
So, big companies are using this to retarget people on very specific levels, and you can use it too. It’s not that hard to set up. So with that done, we’ve set up our five pixels, and two of them being conversion pixels, and three of them being retargeting pixels. So we are all good.
We are going to come back in a couple videos. I’m going to show you how to set up your landing page, and put these pixels where they need to go.
Before you move on to the next video, it’s important that you have created these five pixels, because we are going to refer to them as we progress throughout the rest of the module, as we are setting up our LeadBoxes, and our Landing Pages. So make sure your five pixels are all set up.
That’s all for now. Thanks so much for watching. I really appreciate it, and I look forward to bringing you back in to the next video.
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Module 7:  Easy Multi-Conversion Tracking With Your Facebook Ads
Hi there, and welcome to another video in Module 7. In this video we’re going to show you how to setup your pixels for your Cross Country Hound Dog Campaign. So, in this campaign there is going to be more pixels involved than there were in prior campaigns; because the funnel is going to be a little bit longer than we’ve run in the past. So, we’re going to end up having two more pixels than we’ve ever used before.
So the first thing that we’re going to do, is we are going to use two conversion pixels when we are setting up this funnel in Facebook. The reason we are doing that is because we’ve got two actions in this funnel that we can track. We got the first action of the person opting in for the coupon, and then we’ve got our last action of the person actually buying the product on the shopping cart. So, in prior modules we weren’t able to track this second conversion, because Amazon doesn’t give us a way to place conversion pixels on their website.
So, there is no way to track with your Facebook Ads how many Amazon sales that you got. So, since on this funnel we’re running the shopping cart on our end; we are able to then place a conversion code there too and track with our Facebook Ads, both of these conversion actions.
Now there is a special way to set this up in your Facebook account, and we are going to show you how to do that in just a moment. It’s going to be a little bit different of a setup than how you have set up these
pixels in the past. The next thing that we are going to do is, since we have two different conversion actions, we need a retargeting pixel pair for each one.
So, like we said in earlier modules, when you’re setting up your conversion tracking you also want to put a retargeting pixel where you put a conversion tracking pixel. That way when you are actually setting up your advertisements you can either include or exclude audiences that have hit those conversion pages.
So, since there is an extra step here in terms of an extra conversion pixel, and what we want to do then is place a retargeting pixel on that second conversion pixel as well.
So in the Flim Flam Flummox we had two retargeting pixels, but now we are going to have three retargeting pixels. So now let’s dig into Facebook, we’re going to get in there and show you how to set up your pixels, so that they will be able to track multiple conversions inside of one ad. So now let’s get into Facebook and we’ll show you how it’s done.
So we are inside of the Facebook platform, now the first thing that we are going to want to do is setup those two conversion pixels. So, on the left side over here, click on your Conversion Tracking tab, and now just like usual, click the Create Pixel...the green button up here in the top right corner.
Now I want to talk to you a little bit about these categories. So, inside of Facebook’s system each category is tracked separately. So if you were to set up two conversion pixels with the same category then your ad wouldn’t really be able to distinguish between the two different pixels. They are all just going to show up as one conversion goal, so even if you have multiple pixels as the same category it still shows up as the same pixel inside of your Facebook Ads Statistics. So, the only way to really track the different steps with conversion pixels is to have pixels with different categories.
So Facebook has six different categories, and this allows us to track up to six different actions within our ad itself. So if you were to make one pixel with each of these six different categories, you would then inside of your ad be able to track up to six different actions that could be taking place in your funnel from that one ad.
So in this case we only have two actions taking place. We have the first action, when they’ve opted in with their email address, and we have the second action, when they’ve actually purchased a product. So to distinguish the difference between that, is what we will do is set up our first pixel to track the progress of that first step in our funnel, and we’ll set it up as just a registration pixel; because they have essentially registered to our email list.
So, I’ll select this registration’s category, and what we’ll call this pixel is the Cross Country Hound Dog - Act Natural - Email Conversion. So once that’s done, you just click Create Pixel. Now when we are setting up the landing page in a couple of videos, we are going to come back here and grab this pixel. Then place it on the page that the user arrives at after they’ve typed in their email address.
So close this out when you’re done. Next thing you want to do is just create an additional pixel, and this pixel is going to be called, Cross Country Hound Dog - Act Natural - Purchase Pixel. So, we are going to give this pixel the category, Leads. So this is just a separate category. So this person has now purchased and they have become a buyer of our product. So now we are going to mark them off with a different category called, Leads.
So we’ve got one pixel that uses the registrations category, when the user actually opts in, they then get grouped into that category. Then we have another pixel in the Leads category, so that way when they
buy the product, they get grouped as a Lead. So when we are pulling Ad Reports, we are then able to see the amount of leads and the amount of registrations on a given ad. So we are able to tell and track the progress, and the cost of that progress throughout our funnel.
So once you’ve created your second pixel, or once you’ve typed in the name and clicked the Create Pixel button, and this code we will come back to later. Now you should have two additional pixels set up. So you see here we have the Cross Country Hound Dog Purchase and we have the Cross Country Hound Dog Email Opt Ins.
So we’ve got our two pixels there. Now when we are setting up our Landing Page, we will come back here, and we’ll grab these codes. You see now that they are unverified. So, once we place these codes and test them out, then it should show active. So once the conversion pixels are ready, now we are going to set up our three retargeting pixels. So what we want to do is go over here to the Audiences tab.
Now this is going to be basically the same thing that we’ve already done before. You are just going to go to the Create Audience on the top right corner here, and choose Custom Audience from Website. We are going to give this one the name Cross Country Hound Dog - Act Natural - Visited Buy Page. So, I’m also just going to copy this beginning part, so that I can paste it into the two other pixels really easily.
So once you have given it a name, just remember when you are setting your website traffic to set it to “People who visit specific web pages”. Remember you have to put in some kind of dummy URL here, or you don’t have the option to change this after you have created the pixel if you just leave it at “Anyone that visits your website”. So make sure that you put in the dummy URL, uncheck “Include past website traffic”, and then push Create Audience.
Now we are just going to do this again, really quickly two more times. So this one is going to be the, Cross Country Hound Dog - Act Natural - Email Opt In, and we are going to change this to have our dummy URL
of “test.com”, and uncheck “Include past website traffic”.
Now we are going to do the exact same thing again, one more time. This is going to be Cross Country Hound Dog - Act Natural - Purchase. So, this is going to fire anytime anyone purchases the product. So again, test URL, uncheck “Include past website traffic”, and then push Create Audience.
So when that’s done you should see your three pixels here, lined up: Visited Buy Page, Email Opt In, and Purchase, and, here by Visited Buy Page, I really mean Visited Sales Page. So, it kinda goes in order. People who come and visit that first page of our funnel, then people who opt in with their email, and then purchase. So, we’ve got our three retargeting pixels to line up inside of our funnel. Then that way we can build audiences based on how far they’ve progressed through our funnel.
So if they’ve only gone half way through the funnel we can run ads to them that just say something along the lines of, “We saw you were interested in our product. Come back and try it out.” You want to kind of urge them to come back into the funnel where they left off. So, that’s the idea of having multiple retargeting pixels; is that based on how far they have progressed through the funnel, you can present different messages to them.
The longer your funnels get the more useful this becomes; because you can do some really pinpoint targeting and hit people exactly where they left off, and bring them right back into the funnel. You’ll see large businesses using this strategy quite often.
For example, if you were on Hilton.com, looking for a hotel room, and right as you are about to buy you leave the page, and you’re looking at, say a hotel in London; you’re going to start getting hit with ads on Facebook urging you to come back to that very page where you were about to check out and rent that exact hotel.
So, big companies are using this to retarget people on very specific levels, and you can use it too. It’s not that hard to set up. So with that done, we’ve set up our five pixels, and two of them being conversion pixels, and three of them being retargeting pixels. So we are all good.
We are going to come back in a couple videos. I’m going to show you how to set up your landing page, and put these pixels where they need to go.
Before you move on to the next video, it’s important that you have created these five pixels, because we are going to refer to them as we progress throughout the rest of the module, as we are setting up our LeadBoxes, and our Landing Pages. So make sure your five pixels are all set up.
That’s all for now.