facebook ads

ADS CHECKLIST
Step 1: Ad Extensions - Is the account making use of Ad Extensions for higher CTR? Ad Extensions not only help your ads stand out and increase your CTR, but they can also help drive more leads. If your website has more than one page, then at a bare minimum you need Sitelinks extensions.
Step 2: Approval Status - Are Disapproved Ads hurting your account history? Ads that have been disapproved by Google can negatively affect the overall account performance and too many disapproved ads can even get your account banned. Disapproved ads should be fixed immediately. It is best to “edit” ads until they are approved instead of deleting them.
Step 3: Display URLs - Have Display URLs been optimized and split tested? Split testing the Display URL is a commonly overlooked area that can increase an ad’s CTR. It is usually advantageous to include the keyword that people are searching in the display URL. The Display URL only has to match the domain of the destination URL. You can create virtual path’s with the Display URL such as keyword.domain.com and domain.com/keyword. It’s also wise to test Title Case and with-and-without “www”.
Step 4: Extended Headline - Is the account optimized with Extended Headlines? Extended headlines are often overlooked by advertisers. By simply adding period (.) to the end of your “description line 1” you gain an extra variation on your ad: when it displays in the number one position it will display in-line with the headline. Split test ads that use extended headlines with ads that are identical but don’t and see what the results are.
Step 5: Destination URLs (landing pages) - Is the account optimized with Landing Pages? Every account should drive visitors to different landing pages based upon search query and ad creativity. Choose landing pages that are loaded with keywords similar to the ones you are advertising on.  Google will recognize this and increase your QS. Also, it is best to use landing pages that include a special offer, discount, or call to action. Half the battle is getting people to click your ad, the other half is converting them once they do!
Step 6: Keyword – Do your ads contain the keyword searched? When your ad contains the keyword searched Google will automatically bold that keyword which can help increase CTR. Consider testing the keyword in the headline, descriptions and display URL.