Media in the Internet Marketing

There has been a lot of buzz about Social Media in the Internet Marketing arena. In the beginning I did not jump straight to it, because I did not understand where the value was, to me “chatting” all day with people on “Social media” sites did not make a lot of sense. That is why I decided to wait, test it out, see that it worked, understand how it can be applied and then be able to explain it.
First I am going to give you some tips to better utilize the social media for your business. That most of the people aren’t talking about.
a) Creating quality backlinks:  In many cases the profile page on the social media sites can have a great PR, the more detailed you have your profile and the more active you become in these communities the heavier your profile will be, and as long as many of these sites allow you to have a backlink to your website these link can be a very quality link.
Example:
The profile of Brad Gosse in Twitter has a PR of 5:
And he has a direct link from here to his home page.
This is a super quality backlink you can get for your own pages!!! Tell me what other way you can get a PR 5 straight to any page you want?
As you can see just by creating content, sharing on the social media, adding fans or friends can give you a backlink with a very high PR to any page on your site. Look at this profile in You Tube; it has a PR of 3.
Another great example of this is You Tube; your channel allows you to create a backlink to any page you want:
These backlinks will increase your position on the search engines, because they are very good backlinks.
As you can see if you give quality information, create connections and nurture your contacts you can create great backlinks within the social media.
b) Fast indexing: As you may have realized so far, one of the biggest problems we all face as publisher or content producers is that some of the content we create takes very long to be indexed by Google, one of the fastest ways I have found for my content to be indexed by Google is to “tweet” it, the pages that are tweeted get indexed almost immediately.
What I do a lot is “drop” my content in several social media sites, that way my content gets indexed faster and besides getting some pretty good backlinks, I am getting very qualified traffic to my sites look at this:
The same content “dropped” on different social media sites are bringing me quite an amount of traffic, backlinks and my content are getting indexed faster because it is syndicated via social media.
c) Like minded communities: There are some other social media places where the most important thing is to create “like minded” communities, this means add “friends”, contacts, etc… so every time you publish something they know and visit your information, such is the case of Facebook and Flickr. The strategy you need to follow here is not just ”drop” or syndicate your content in the social media, but start creating some contacts there! The way you do that depends on the platform here are some examples…
YouTube:  Add friends to your channel, request the friendship of people that are in the same niche you are and who share the same interests that you do, every time you upload new content these people receive an alert.
Twitter: Follow people with the same interests that you have, most of the people you follow, will follow you back.
Stumble Upon:  Follow people with the same interests you have, some of them will follow you back and they will be notified every time you upload new content, furthermore  they can see your content and “stumble it” so you get more views, visibility and clicks.
Flickr: You can “Add” contacts by clicking on their pictures and adding them, again, most people will reciprocate, this way they will receive an alert on their profile every time you upload new content.
Besides that, Flickr allows you to join “Groups”, these are people with specific interests, join those groups and share your content, in that way you will gain visitors, contacts and backlinks.
Once you start sharing content some groups will even invite you to share your content with them! now you are capturing more views!! All these invitations will appear on your dashboard when you sign in.
Remember, comment on other peoples content, share it and create relationships.
d) High authority: Many social media sites have a very high PR, this helps you because Google visits these sites often (so your content gets indexed faster) and if you optimize your content for certain keywords you can appear on the first Google page (usually local terms or long tail key phrases).
Let’s start on how you can use all this knowledge to your advantage as an Affiliate: As we have said many of these sites have high PR’s and is highly trusted by Google and can get to the first page for certain terms, with not much effort. If you are promoting Amazon products here are a couple of examples that are on the first Google page just because the username is their keyword:
As you can see, this person created a review page for the famous Amazon Kindle. This is another example:
And this is another example:
These pages are ranking on the first Google Page for their keywords; they know that people looking for those keywords are looking for information about those items to buy them, so they are leveraging their social media profiles to appear on the first Google page without a lot of effort.
Here is another application for local businesses:
I have been working with a local home décor company, they have started their online store, what we did was share their brochures and furniture information in many social media sites, but the brochures were shared on document sharing sites, specifically Scribd and look at this:
Here are the pictures of the brochures we uploaded:
See how we upload them on Scribd, just a couple of days before we finished this case of study (we are finishing this on November the 13, 2011), we just optimized using the key phrase in the title of the brochure, and twice in the description, and we have had 103 views so far and look at this:
We got to the first Google page with no effort!!! And there are some people bidding for that key term, as you can see this strategy can bring very qualified leads, you can put a hyper link on the document that you have uploaded and bring visitors to their website or even upload a coupon so they can redeem it at the store and justify all your efforts with your client.
The last tool and applications we are going to explain can be used to find some very sweet terms as well as to exploit some company’s flaws, which is why we call it “Social Media Hijack”. We leave the application of this technique to your own comfort zone, some people will call this technique “black hat” for some others this is just a gold mine waiting to be exploited, you decide to take it or not.
One of the tools we used in order to leverage the social networks that have these usernames available is this tool: http://namechk.com/ in many social networks the page that holds the most PR, the dashboard and the one that can rank higher with a minimum effort is URL www.socialmediasote.com/username that is why finding a good optimized username with specific key phrases is crucial.
You put the keyword you want to create a username for here:
And it shows you the availability of that key phrase on several Social networks:
With this information you can do several things, you can create other social media profiles with the same keyword or you can create backlinks to your offers and here is precisely where you need to be very careful in the use of this method, because there are a lot of companies, trade names and competitors that have not claimed their names. There is a gray area here because you can rank very high for some long tail keywords.
As you will realize you will be “hijacking” some good keywords if nobody else has claimed them, because you can rank very high for that specific keyword, you can use that keyword and create backlinks to your site, etc…
Other great applications we have found is in the reputation management area, many people have had some reputation management clients, or they have had their name/brand bashed or want to clear out their names/brands.
This system is PERFECT for that!!!!
As we have explained before many of these sites have a high PR, so they can rank faster in Google so if your client has a problem with their reputation this is what you should do:
a) Go to : http://namechk.com/ b) Secure your clients brand/name c) Distribute your client’s info.
In a few days you will have several first page spots with the new information.
This tool is very powerful you can use it to to make keyword research on keywords for products you are promoting as an affiliate, the Amazon example is a good example of this, if you find other social media places that still allow the same key phrase as user name you can easily pass the competition, if you just create the user name and optimize the page you can pass the competitors, but if you create one social media profile, and back link all the other profiles back link to the first one you will easily surpass every body else.
These tool will give you the possibility to take the user names and profiles that are available in the rest of the social media sites that have not been taken, as you can see this is extremely powerful, because you are leveraging on other people effort (keyword research, market research, etc...) and using those keywords where there are still available.
OTHER PRODUCTS THAT MAY HELP YOU:
One of the most important things to rank higher in Google are the backlinks, this backlink package may help you:
For those who need to learn SEO, here is my SEO training video
Do you need to start your lead generation machine, check out the course I made for that.