Easy Multi-Conversion Tracking With Your Facebook Ads

Easy Multi-Conversion Tracking With Your Facebook Ads
Hi there, and welcome to another video in Module 7. In this video we’re going to show you how to setup your pixels for your Cross Country Hound Dog Campaign. So, in this campaign there is going to be more pixels involved than there were in prior campaigns; because the funnel is going to be a little bit longer than we’ve run in the past. So, we’re going to end up having two more pixels than we’ve ever used before.
So the first thing that we’re going to do, is we are going to use two conversion pixels when we are setting up this funnel in Facebook. The reason we are doing that is because we’ve got two actions in this funnel that we can track. We got the first action of the person opting in for the coupon, and then we’ve got our last action of the person actually buying the product on the shopping cart. So, in prior modules we weren’t able to track this second conversion, because Amazon doesn’t give us a way to place conversion pixels on their website.
So, there is no way to track with your Facebook Ads how many Amazon sales that you got. So, since on this funnel we’re running the shopping cart on our end; we are able to then place a conversion code there too and track with our Facebook Ads, both of these conversion actions.
Now there is a special way to set this up in your Facebook account, and we are going to show you how to do that in just a moment. It’s going to be a little bit different of a setup than how you have set up these
pixels in the past. The next thing that we are going to do is, since we have two different conversion actions, we need a retargeting pixel pair for each one.
So, like we said in earlier modules, when you’re setting up your conversion tracking you also want to put a retargeting pixel where you put a conversion tracking pixel. That way when you are actually setting up your advertisements you can either include or exclude audiences that have hit those conversion pages.
So, since there is an extra step here in terms of an extra conversion pixel, and what we want to do then is place a retargeting pixel on that second conversion pixel as well.
So in the Flim Flam Flummox we had two retargeting pixels, but now we are going to have three retargeting pixels. So now let’s dig into Facebook, we’re going to get in there and show you how to set up your pixels, so that they will be able to track multiple conversions inside of one ad. So now let’s get into Facebook and we’ll show you how it’s done.
So we are inside of the Facebook platform, now the first thing that we are going to want to do is setup those two conversion pixels. So, on the left side over here, click on your Conversion Tracking tab, and now just like usual, click the Create Pixel...the green button up here in the top right corner.
Now I want to talk to you a little bit about these categories. So, inside of Facebook’s system each category is tracked separately. So if you were to set up two conversion pixels with the same category then your ad wouldn’t really be able to distinguish between the two different pixels. They are all just going to show up as one conversion goal, so even if you have multiple pixels as the same category it still shows up as the same pixel inside of your Facebook Ads Statistics. So, the only way to really track the different steps with conversion pixels is to have pixels with different categories.
So Facebook has six different categories, and this allows us to track up to six different actions within our ad itself. So if you were to make one pixel with each of these six different categories, you would then inside of your ad be able to track up to six different actions that could be taking place in your funnel from that one ad.
So in this case we only have two actions taking place. We have the first action, when they’ve opted in with their email address, and we have the second action, when they’ve actually purchased a product. So to distinguish the difference between that, is what we will do is set up our first pixel to track the progress of that first step in our funnel, and we’ll set it up as just a registration pixel; because they have essentially registered to our email list.
So, I’ll select this registration’s category, and what we’ll call this pixel is the Cross Country Hound Dog - Act Natural - Email Conversion. So once that’s done, you just click Create Pixel. Now when we are setting up the landing page in a couple of videos, we are going to come back here and grab this pixel. Then place it on the page that the user arrives at after they’ve typed in their email address.
So close this out when you’re done. Next thing you want to do is just create an additional pixel, and this pixel is going to be called, Cross Country Hound Dog - Act Natural - Purchase Pixel. So, we are going to give this pixel the category, Leads. So this is just a separate category. So this person has now purchased and they have become a buyer of our product. So now we are going to mark them off with a different category called, Leads.
So we’ve got one pixel that uses the registrations category, when the user actually opts in, they then get grouped into that category. Then we have another pixel in the Leads category, so that way when they
buy the product, they get grouped as a Lead. So when we are pulling Ad Reports, we are then able to see the amount of leads and the amount of registrations on a given ad. So we are able to tell and track the progress, and the cost of that progress throughout our funnel.
So once you’ve created your second pixel, or once you’ve typed in the name and clicked the Create Pixel button, and this code we will come back to later. Now you should have two additional pixels set up. So you see here we have the Cross Country Hound Dog Purchase and we have the Cross Country Hound Dog Email Opt Ins.
So we’ve got our two pixels there. Now when we are setting up our Landing Page, we will come back here, and we’ll grab these codes. You see now that they are unverified. So, once we place these codes and test them out, then it should show active. So once the conversion pixels are ready, now we are going to set up our three retargeting pixels. So what we want to do is go over here to the Audiences tab.
Now this is going to be basically the same thing that we’ve already done before. You are just going to go to the Create Audience on the top right corner here, and choose Custom Audience from Website. We are going to give this one the name Cross Country Hound Dog - Act Natural - Visited Buy Page. So, I’m also just going to copy this beginning part, so that I can paste it into the two other pixels really easily.
So once you have given it a name, just remember when you are setting your website traffic to set it to “People who visit specific web pages”. Remember you have to put in some kind of dummy URL here, or you don’t have the option to change this after you have created the pixel if you just leave it at “Anyone that visits your website”. So make sure that you put in the dummy URL, uncheck “Include past website traffic”, and then push Create Audience.
Now we are just going to do this again, really quickly two more times. So this one is going to be the, Cross Country Hound Dog - Act Natural - Email Opt In, and we are going to change this to have our dummy URL
of “test.com”, and uncheck “Include past website traffic”.
Now we are going to do the exact same thing again, one more time. This is going to be Cross Country Hound Dog - Act Natural - Purchase. So, this is going to fire anytime anyone purchases the product. So again, test URL, uncheck “Include past website traffic”, and then push Create Audience.
So when that’s done you should see your three pixels here, lined up: Visited Buy Page, Email Opt In, and Purchase, and, here by Visited Buy Page, I really mean Visited Sales Page. So, it kinda goes in order. People who come and visit that first page of our funnel, then people who opt in with their email, and then purchase. So, we’ve got our three retargeting pixels to line up inside of our funnel. Then that way we can build audiences based on how far they’ve progressed through our funnel.
So if they’ve only gone half way through the funnel we can run ads to them that just say something along the lines of, “We saw you were interested in our product. Come back and try it out.” You want to kind of urge them to come back into the funnel where they left off. So, that’s the idea of having multiple retargeting pixels; is that based on how far they have progressed through the funnel, you can present different messages to them.
The longer your funnels get the more useful this becomes; because you can do some really pinpoint targeting and hit people exactly where they left off, and bring them right back into the funnel. You’ll see large businesses using this strategy quite often.
For example, if you were on Hilton.com, looking for a hotel room, and right as you are about to buy you leave the page, and you’re looking at, say a hotel in London; you’re going to start getting hit with ads on Facebook urging you to come back to that very page where you were about to check out and rent that exact hotel.
So, big companies are using this to retarget people on very specific levels, and you can use it too. It’s not that hard to set up. So with that done, we’ve set up our five pixels, and two of them being conversion pixels, and three of them being retargeting pixels. So we are all good.
We are going to come back in a couple videos. I’m going to show you how to set up your landing page, and put these pixels where they need to go.
Before you move on to the next video, it’s important that you have created these five pixels, because we are going to refer to them as we progress throughout the rest of the module, as we are setting up our LeadBoxes, and our Landing Pages. So make sure your five pixels are all set up.
That’s all for now. Thanks so much for watching. I really appreciate it, and I look forward to bringing you back in to the next video.
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www.getwsodownload.com
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Module 7:  Easy Multi-Conversion Tracking With Your Facebook Ads
Hi there, and welcome to another video in Module 7. In this video we’re going to show you how to setup your pixels for your Cross Country Hound Dog Campaign. So, in this campaign there is going to be more pixels involved than there were in prior campaigns; because the funnel is going to be a little bit longer than we’ve run in the past. So, we’re going to end up having two more pixels than we’ve ever used before.
So the first thing that we’re going to do, is we are going to use two conversion pixels when we are setting up this funnel in Facebook. The reason we are doing that is because we’ve got two actions in this funnel that we can track. We got the first action of the person opting in for the coupon, and then we’ve got our last action of the person actually buying the product on the shopping cart. So, in prior modules we weren’t able to track this second conversion, because Amazon doesn’t give us a way to place conversion pixels on their website.
So, there is no way to track with your Facebook Ads how many Amazon sales that you got. So, since on this funnel we’re running the shopping cart on our end; we are able to then place a conversion code there too and track with our Facebook Ads, both of these conversion actions.
Now there is a special way to set this up in your Facebook account, and we are going to show you how to do that in just a moment. It’s going to be a little bit different of a setup than how you have set up these
pixels in the past. The next thing that we are going to do is, since we have two different conversion actions, we need a retargeting pixel pair for each one.
So, like we said in earlier modules, when you’re setting up your conversion tracking you also want to put a retargeting pixel where you put a conversion tracking pixel. That way when you are actually setting up your advertisements you can either include or exclude audiences that have hit those conversion pages.
So, since there is an extra step here in terms of an extra conversion pixel, and what we want to do then is place a retargeting pixel on that second conversion pixel as well.
So in the Flim Flam Flummox we had two retargeting pixels, but now we are going to have three retargeting pixels. So now let’s dig into Facebook, we’re going to get in there and show you how to set up your pixels, so that they will be able to track multiple conversions inside of one ad. So now let’s get into Facebook and we’ll show you how it’s done.
So we are inside of the Facebook platform, now the first thing that we are going to want to do is setup those two conversion pixels. So, on the left side over here, click on your Conversion Tracking tab, and now just like usual, click the Create Pixel...the green button up here in the top right corner.
Now I want to talk to you a little bit about these categories. So, inside of Facebook’s system each category is tracked separately. So if you were to set up two conversion pixels with the same category then your ad wouldn’t really be able to distinguish between the two different pixels. They are all just going to show up as one conversion goal, so even if you have multiple pixels as the same category it still shows up as the same pixel inside of your Facebook Ads Statistics. So, the only way to really track the different steps with conversion pixels is to have pixels with different categories.
So Facebook has six different categories, and this allows us to track up to six different actions within our ad itself. So if you were to make one pixel with each of these six different categories, you would then inside of your ad be able to track up to six different actions that could be taking place in your funnel from that one ad.
So in this case we only have two actions taking place. We have the first action, when they’ve opted in with their email address, and we have the second action, when they’ve actually purchased a product. So to distinguish the difference between that, is what we will do is set up our first pixel to track the progress of that first step in our funnel, and we’ll set it up as just a registration pixel; because they have essentially registered to our email list.
So, I’ll select this registration’s category, and what we’ll call this pixel is the Cross Country Hound Dog - Act Natural - Email Conversion. So once that’s done, you just click Create Pixel. Now when we are setting up the landing page in a couple of videos, we are going to come back here and grab this pixel. Then place it on the page that the user arrives at after they’ve typed in their email address.
So close this out when you’re done. Next thing you want to do is just create an additional pixel, and this pixel is going to be called, Cross Country Hound Dog - Act Natural - Purchase Pixel. So, we are going to give this pixel the category, Leads. So this is just a separate category. So this person has now purchased and they have become a buyer of our product. So now we are going to mark them off with a different category called, Leads.
So we’ve got one pixel that uses the registrations category, when the user actually opts in, they then get grouped into that category. Then we have another pixel in the Leads category, so that way when they
buy the product, they get grouped as a Lead. So when we are pulling Ad Reports, we are then able to see the amount of leads and the amount of registrations on a given ad. So we are able to tell and track the progress, and the cost of that progress throughout our funnel.
So once you’ve created your second pixel, or once you’ve typed in the name and clicked the Create Pixel button, and this code we will come back to later. Now you should have two additional pixels set up. So you see here we have the Cross Country Hound Dog Purchase and we have the Cross Country Hound Dog Email Opt Ins.
So we’ve got our two pixels there. Now when we are setting up our Landing Page, we will come back here, and we’ll grab these codes. You see now that they are unverified. So, once we place these codes and test them out, then it should show active. So once the conversion pixels are ready, now we are going to set up our three retargeting pixels. So what we want to do is go over here to the Audiences tab.
Now this is going to be basically the same thing that we’ve already done before. You are just going to go to the Create Audience on the top right corner here, and choose Custom Audience from Website. We are going to give this one the name Cross Country Hound Dog - Act Natural - Visited Buy Page. So, I’m also just going to copy this beginning part, so that I can paste it into the two other pixels really easily.
So once you have given it a name, just remember when you are setting your website traffic to set it to “People who visit specific web pages”. Remember you have to put in some kind of dummy URL here, or you don’t have the option to change this after you have created the pixel if you just leave it at “Anyone that visits your website”. So make sure that you put in the dummy URL, uncheck “Include past website traffic”, and then push Create Audience.
Now we are just going to do this again, really quickly two more times. So this one is going to be the, Cross Country Hound Dog - Act Natural - Email Opt In, and we are going to change this to have our dummy URL
of “test.com”, and uncheck “Include past website traffic”.
Now we are going to do the exact same thing again, one more time. This is going to be Cross Country Hound Dog - Act Natural - Purchase. So, this is going to fire anytime anyone purchases the product. So again, test URL, uncheck “Include past website traffic”, and then push Create Audience.
So when that’s done you should see your three pixels here, lined up: Visited Buy Page, Email Opt In, and Purchase, and, here by Visited Buy Page, I really mean Visited Sales Page. So, it kinda goes in order. People who come and visit that first page of our funnel, then people who opt in with their email, and then purchase. So, we’ve got our three retargeting pixels to line up inside of our funnel. Then that way we can build audiences based on how far they’ve progressed through our funnel.
So if they’ve only gone half way through the funnel we can run ads to them that just say something along the lines of, “We saw you were interested in our product. Come back and try it out.” You want to kind of urge them to come back into the funnel where they left off. So, that’s the idea of having multiple retargeting pixels; is that based on how far they have progressed through the funnel, you can present different messages to them.
The longer your funnels get the more useful this becomes; because you can do some really pinpoint targeting and hit people exactly where they left off, and bring them right back into the funnel. You’ll see large businesses using this strategy quite often.
For example, if you were on Hilton.com, looking for a hotel room, and right as you are about to buy you leave the page, and you’re looking at, say a hotel in London; you’re going to start getting hit with ads on Facebook urging you to come back to that very page where you were about to check out and rent that exact hotel.
So, big companies are using this to retarget people on very specific levels, and you can use it too. It’s not that hard to set up. So with that done, we’ve set up our five pixels, and two of them being conversion pixels, and three of them being retargeting pixels. So we are all good.
We are going to come back in a couple videos. I’m going to show you how to set up your landing page, and put these pixels where they need to go.
Before you move on to the next video, it’s important that you have created these five pixels, because we are going to refer to them as we progress throughout the rest of the module, as we are setting up our LeadBoxes, and our Landing Pages. So make sure your five pixels are all set up.
That’s all for now. Thanks so much for watching. I really appreciate it, and I look forward to bringing you back in to the next video.
GROUPINSIDERS.COM EXCLUSIVE
www.getwsodownload.com
Module 7:  Easy Multi-Conversion Tracking With Your Facebook Ads
Hi there, and welcome to another video in Module 7. In this video we’re going to show you how to setup your pixels for your Cross Country Hound Dog Campaign. So, in this campaign there is going to be more pixels involved than there were in prior campaigns; because the funnel is going to be a little bit longer than we’ve run in the past. So, we’re going to end up having two more pixels than we’ve ever used before.
So the first thing that we’re going to do, is we are going to use two conversion pixels when we are setting up this funnel in Facebook. The reason we are doing that is because we’ve got two actions in this funnel that we can track. We got the first action of the person opting in for the coupon, and then we’ve got our last action of the person actually buying the product on the shopping cart. So, in prior modules we weren’t able to track this second conversion, because Amazon doesn’t give us a way to place conversion pixels on their website.
So, there is no way to track with your Facebook Ads how many Amazon sales that you got. So, since on this funnel we’re running the shopping cart on our end; we are able to then place a conversion code there too and track with our Facebook Ads, both of these conversion actions.
Now there is a special way to set this up in your Facebook account, and we are going to show you how to do that in just a moment. It’s going to be a little bit different of a setup than how you have set up these
pixels in the past. The next thing that we are going to do is, since we have two different conversion actions, we need a retargeting pixel pair for each one.
So, like we said in earlier modules, when you’re setting up your conversion tracking you also want to put a retargeting pixel where you put a conversion tracking pixel. That way when you are actually setting up your advertisements you can either include or exclude audiences that have hit those conversion pages.
So, since there is an extra step here in terms of an extra conversion pixel, and what we want to do then is place a retargeting pixel on that second conversion pixel as well.
So in the Flim Flam Flummox we had two retargeting pixels, but now we are going to have three retargeting pixels. So now let’s dig into Facebook, we’re going to get in there and show you how to set up your pixels, so that they will be able to track multiple conversions inside of one ad. So now let’s get into Facebook and we’ll show you how it’s done.
So we are inside of the Facebook platform, now the first thing that we are going to want to do is setup those two conversion pixels. So, on the left side over here, click on your Conversion Tracking tab, and now just like usual, click the Create Pixel...the green button up here in the top right corner.
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Now I want to talk to you a little bit about these categories. So, inside of Facebook’s system each category is tracked separately. So if you were to set up two conversion pixels with the same category then your ad wouldn’t really be able to distinguish between the two different pixels. They are all just going to show up as one conversion goal, so even if you have multiple pixels as the same category it still shows up as the same pixel inside of your Facebook Ads Statistics. So, the only way to really track the different steps with conversion pixels is to have pixels with different categories.
So Facebook has six different categories, and this allows us to track up to six different actions within our ad itself. So if you were to make one pixel with each of these six different categories, you would then inside of your ad be able to track up to six different actions that could be taking place in your funnel from that one ad.
So in this case we only have two actions taking place. We have the first action, when they’ve opted in with their email address, and we have the second action, when they’ve actually purchased a product. So to distinguish the difference between that, is what we will do is set up our first pixel to track the progress of that first step in our funnel, and we’ll set it up as just a registration pixel; because they have essentially registered to our email list.
So, I’ll select this registration’s category, and what we’ll call this pixel is the Cross Country Hound Dog - Act Natural - Email Conversion. So once that’s done, you just click Create Pixel. Now when we are setting up the landing page in a couple of videos, we are going to come back here and grab this pixel. Then place it on the page that the user arrives at after they’ve typed in their email address.
So close this out when you’re done. Next thing you want to do is just create an additional pixel, and this pixel is going to be called, Cross Country Hound Dog - Act Natural - Purchase Pixel. So, we are going to give this pixel the category, Leads. So this is just a separate category. So this person has now purchased and they have become a buyer of our product. So now we are going to mark them off with a different category called, Leads.
So we’ve got one pixel that uses the registrations category, when the user actually opts in, they then get grouped into that category. Then we have another pixel in the Leads category, so that way when they
buy the product, they get grouped as a Lead. So when we are pulling Ad Reports, we are then able to see the amount of leads and the amount of registrations on a given ad. So we are able to tell and track the progress, and the cost of that progress throughout our funnel.
So once you’ve created your second pixel, or once you’ve typed in the name and clicked the Create Pixel button, and this code we will come back to later. Now you should have two additional pixels set up. So you see here we have the Cross Country Hound Dog Purchase and we have the Cross Country Hound Dog Email Opt Ins.
So we’ve got our two pixels there. Now when we are setting up our Landing Page, we will come back here, and we’ll grab these codes. You see now that they are unverified. So, once we place these codes and test them out, then it should show active. So once the conversion pixels are ready, now we are going to set up our three retargeting pixels. So what we want to do is go over here to the Audiences tab.
Now this is going to be basically the same thing that we’ve already done before. You are just going to go to the Create Audience on the top right corner here, and choose Custom Audience from Website. We are going to give this one the name Cross Country Hound Dog - Act Natural - Visited Buy Page. So, I’m also just going to copy this beginning part, so that I can paste it into the two other pixels really easily.
So once you have given it a name, just remember when you are setting your website traffic to set it to “People who visit specific web pages”. Remember you have to put in some kind of dummy URL here, or you don’t have the option to change this after you have created the pixel if you just leave it at “Anyone that visits your website”. So make sure that you put in the dummy URL, uncheck “Include past website traffic”, and then push Create Audience.
Now we are just going to do this again, really quickly two more times. So this one is going to be the, Cross Country Hound Dog - Act Natural - Email Opt In, and we are going to change this to have our dummy URL
of “test.com”, and uncheck “Include past website traffic”.
Now we are going to do the exact same thing again, one more time. This is going to be Cross Country Hound Dog - Act Natural - Purchase. So, this is going to fire anytime anyone purchases the product. So again, test URL, uncheck “Include past website traffic”, and then push Create Audience.
So when that’s done you should see your three pixels here, lined up: Visited Buy Page, Email Opt In, and Purchase, and, here by Visited Buy Page, I really mean Visited Sales Page. So, it kinda goes in order. People who come and visit that first page of our funnel, then people who opt in with their email, and then purchase. So, we’ve got our three retargeting pixels to line up inside of our funnel. Then that way we can build audiences based on how far they’ve progressed through our funnel.
So if they’ve only gone half way through the funnel we can run ads to them that just say something along the lines of, “We saw you were interested in our product. Come back and try it out.” You want to kind of urge them to come back into the funnel where they left off. So, that’s the idea of having multiple retargeting pixels; is that based on how far they have progressed through the funnel, you can present different messages to them.
The longer your funnels get the more useful this becomes; because you can do some really pinpoint targeting and hit people exactly where they left off, and bring them right back into the funnel. You’ll see large businesses using this strategy quite often.
For example, if you were on Hilton.com, looking for a hotel room, and right as you are about to buy you leave the page, and you’re looking at, say a hotel in London; you’re going to start getting hit with ads on Facebook urging you to come back to that very page where you were about to check out and rent that exact hotel.
So, big companies are using this to retarget people on very specific levels, and you can use it too. It’s not that hard to set up. So with that done, we’ve set up our five pixels, and two of them being conversion pixels, and three of them being retargeting pixels. So we are all good.
We are going to come back in a couple videos. I’m going to show you how to set up your landing page, and put these pixels where they need to go.
Before you move on to the next video, it’s important that you have created these five pixels, because we are going to refer to them as we progress throughout the rest of the module, as we are setting up our LeadBoxes, and our Landing Pages. So make sure your five pixels are all set up.
That’s all for now. Thanks so much for watching. I really appreciate it, and I look forward to bringing you back in to the next video.
GROUPINSIDERS.COM EXCLUSIVE
www.getwsodownload.com
Module 7:  Easy Multi-Conversion Tracking With Your Facebook Ads
Hi there, and welcome to another video in Module 7. In this video we’re going to show you how to setup your pixels for your Cross Country Hound Dog Campaign. So, in this campaign there is going to be more pixels involved than there were in prior campaigns; because the funnel is going to be a little bit longer than we’ve run in the past. So, we’re going to end up having two more pixels than we’ve ever used before.
So the first thing that we’re going to do, is we are going to use two conversion pixels when we are setting up this funnel in Facebook. The reason we are doing that is because we’ve got two actions in this funnel that we can track. We got the first action of the person opting in for the coupon, and then we’ve got our last action of the person actually buying the product on the shopping cart. So, in prior modules we weren’t able to track this second conversion, because Amazon doesn’t give us a way to place conversion pixels on their website.
So, there is no way to track with your Facebook Ads how many Amazon sales that you got. So, since on this funnel we’re running the shopping cart on our end; we are able to then place a conversion code there too and track with our Facebook Ads, both of these conversion actions.
Now there is a special way to set this up in your Facebook account, and we are going to show you how to do that in just a moment. It’s going to be a little bit different of a setup than how you have set up these
pixels in the past. The next thing that we are going to do is, since we have two different conversion actions, we need a retargeting pixel pair for each one.
So, like we said in earlier modules, when you’re setting up your conversion tracking you also want to put a retargeting pixel where you put a conversion tracking pixel. That way when you are actually setting up your advertisements you can either include or exclude audiences that have hit those conversion pages.
So, since there is an extra step here in terms of an extra conversion pixel, and what we want to do then is place a retargeting pixel on that second conversion pixel as well.
So in the Flim Flam Flummox we had two retargeting pixels, but now we are going to have three retargeting pixels. So now let’s dig into Facebook, we’re going to get in there and show you how to set up your pixels, so that they will be able to track multiple conversions inside of one ad. So now let’s get into Facebook and we’ll show you how it’s done.
So we are inside of the Facebook platform, now the first thing that we are going to want to do is setup those two conversion pixels. So, on the left side over here, click on your Conversion Tracking tab, and now just like usual, click the Create Pixel...the green button up here in the top right corner.
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Now I want to talk to you a little bit about these categories. So, inside of Facebook’s system each category is tracked separately. So if you were to set up two conversion pixels with the same category then your ad wouldn’t really be able to distinguish between the two different pixels. They are all just going to show up as one conversion goal, so even if you have multiple pixels as the same category it still shows up as the same pixel inside of your Facebook Ads Statistics. So, the only way to really track the different steps with conversion pixels is to have pixels with different categories.
So Facebook has six different categories, and this allows us to track up to six different actions within our ad itself. So if you were to make one pixel with each of these six different categories, you would then inside of your ad be able to track up to six different actions that could be taking place in your funnel from that one ad.
So in this case we only have two actions taking place. We have the first action, when they’ve opted in with their email address, and we have the second action, when they’ve actually purchased a product. So to distinguish the difference between that, is what we will do is set up our first pixel to track the progress of that first step in our funnel, and we’ll set it up as just a registration pixel; because they have essentially registered to our email list.
So, I’ll select this registration’s category, and what we’ll call this pixel is the Cross Country Hound Dog - Act Natural - Email Conversion. So once that’s done, you just click Create Pixel. Now when we are setting up the landing page in a couple of videos, we are going to come back here and grab this pixel. Then place it on the page that the user arrives at after they’ve typed in their email address.
So close this out when you’re done. Next thing you want to do is just create an additional pixel, and this pixel is going to be called, Cross Country Hound Dog - Act Natural - Purchase Pixel. So, we are going to give this pixel the category, Leads. So this is just a separate category. So this person has now purchased and they have become a buyer of our product. So now we are going to mark them off with a different category called, Leads.
So we’ve got one pixel that uses the registrations category, when the user actually opts in, they then get grouped into that category. Then we have another pixel in the Leads category, so that way when they
buy the product, they get grouped as a Lead. So when we are pulling Ad Reports, we are then able to see the amount of leads and the amount of registrations on a given ad. So we are able to tell and track the progress, and the cost of that progress throughout our funnel.
So once you’ve created your second pixel, or once you’ve typed in the name and clicked the Create Pixel button, and this code we will come back to later. Now you should have two additional pixels set up. So you see here we have the Cross Country Hound Dog Purchase and we have the Cross Country Hound Dog Email Opt Ins.
So we’ve got our two pixels there. Now when we are setting up our Landing Page, we will come back here, and we’ll grab these codes. You see now that they are unverified. So, once we place these codes and test them out, then it should show active. So once the conversion pixels are ready, now we are going to set up our three retargeting pixels. So what we want to do is go over here to the Audiences tab.
Now this is going to be basically the same thing that we’ve already done before. You are just going to go to the Create Audience on the top right corner here, and choose Custom Audience from Website. We are going to give this one the name Cross Country Hound Dog - Act Natural - Visited Buy Page. So, I’m also just going to copy this beginning part, so that I can paste it into the two other pixels really easily.
So once you have given it a name, just remember when you are setting your website traffic to set it to “People who visit specific web pages”. Remember you have to put in some kind of dummy URL here, or you don’t have the option to change this after you have created the pixel if you just leave it at “Anyone that visits your website”. So make sure that you put in the dummy URL, uncheck “Include past website traffic”, and then push Create Audience.
Now we are just going to do this again, really quickly two more times. So this one is going to be the, Cross Country Hound Dog - Act Natural - Email Opt In, and we are going to change this to have our dummy URL
of “test.com”, and uncheck “Include past website traffic”.
Now we are going to do the exact same thing again, one more time. This is going to be Cross Country Hound Dog - Act Natural - Purchase. So, this is going to fire anytime anyone purchases the product. So again, test URL, uncheck “Include past website traffic”, and then push Create Audience.
So when that’s done you should see your three pixels here, lined up: Visited Buy Page, Email Opt In, and Purchase, and, here by Visited Buy Page, I really mean Visited Sales Page. So, it kinda goes in order. People who come and visit that first page of our funnel, then people who opt in with their email, and then purchase. So, we’ve got our three retargeting pixels to line up inside of our funnel. Then that way we can build audiences based on how far they’ve progressed through our funnel.
So if they’ve only gone half way through the funnel we can run ads to them that just say something along the lines of, “We saw you were interested in our product. Come back and try it out.” You want to kind of urge them to come back into the funnel where they left off. So, that’s the idea of having multiple retargeting pixels; is that based on how far they have progressed through the funnel, you can present different messages to them.
The longer your funnels get the more useful this becomes; because you can do some really pinpoint targeting and hit people exactly where they left off, and bring them right back into the funnel. You’ll see large businesses using this strategy quite often.
For example, if you were on Hilton.com, looking for a hotel room, and right as you are about to buy you leave the page, and you’re looking at, say a hotel in London; you’re going to start getting hit with ads on Facebook urging you to come back to that very page where you were about to check out and rent that exact hotel.
So, big companies are using this to retarget people on very specific levels, and you can use it too. It’s not that hard to set up. So with that done, we’ve set up our five pixels, and two of them being conversion pixels, and three of them being retargeting pixels. So we are all good.
We are going to come back in a couple videos. I’m going to show you how to set up your landing page, and put these pixels where they need to go.
Before you move on to the next video, it’s important that you have created these five pixels, because we are going to refer to them as we progress throughout the rest of the module, as we are setting up our LeadBoxes, and our Landing Pages. So make sure your five pixels are all set up.
That’s all for now. Thanks so much for watching. I really appreciate it, and I look forward to bringing you back in to the next video.
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Module 7:  Easy Multi-Conversion Tracking With Your Facebook Ads
Hi there, and welcome to another video in Module 7. In this video we’re going to show you how to setup your pixels for your Cross Country Hound Dog Campaign. So, in this campaign there is going to be more pixels involved than there were in prior campaigns; because the funnel is going to be a little bit longer than we’ve run in the past. So, we’re going to end up having two more pixels than we’ve ever used before.
So the first thing that we’re going to do, is we are going to use two conversion pixels when we are setting up this funnel in Facebook. The reason we are doing that is because we’ve got two actions in this funnel that we can track. We got the first action of the person opting in for the coupon, and then we’ve got our last action of the person actually buying the product on the shopping cart. So, in prior modules we weren’t able to track this second conversion, because Amazon doesn’t give us a way to place conversion pixels on their website.
So, there is no way to track with your Facebook Ads how many Amazon sales that you got. So, since on this funnel we’re running the shopping cart on our end; we are able to then place a conversion code there too and track with our Facebook Ads, both of these conversion actions.
Now there is a special way to set this up in your Facebook account, and we are going to show you how to do that in just a moment. It’s going to be a little bit different of a setup than how you have set up these
pixels in the past. The next thing that we are going to do is, since we have two different conversion actions, we need a retargeting pixel pair for each one.
So, like we said in earlier modules, when you’re setting up your conversion tracking you also want to put a retargeting pixel where you put a conversion tracking pixel. That way when you are actually setting up your advertisements you can either include or exclude audiences that have hit those conversion pages.
So, since there is an extra step here in terms of an extra conversion pixel, and what we want to do then is place a retargeting pixel on that second conversion pixel as well.
So in the Flim Flam Flummox we had two retargeting pixels, but now we are going to have three retargeting pixels. So now let’s dig into Facebook, we’re going to get in there and show you how to set up your pixels, so that they will be able to track multiple conversions inside of one ad. So now let’s get into Facebook and we’ll show you how it’s done.
So we are inside of the Facebook platform, now the first thing that we are going to want to do is setup those two conversion pixels. So, on the left side over here, click on your Conversion Tracking tab, and now just like usual, click the Create Pixel...the green button up here in the top right corner.
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Now I want to talk to you a little bit about these categories. So, inside of Facebook’s system each category is tracked separately. So if you were to set up two conversion pixels with the same category then your ad wouldn’t really be able to distinguish between the two different pixels. They are all just going to show up as one conversion goal, so even if you have multiple pixels as the same category it still shows up as the same pixel inside of your Facebook Ads Statistics. So, the only way to really track the different steps with conversion pixels is to have pixels with different categories.
So Facebook has six different categories, and this allows us to track up to six different actions within our ad itself. So if you were to make one pixel with each of these six different categories, you would then inside of your ad be able to track up to six different actions that could be taking place in your funnel from that one ad.
So in this case we only have two actions taking place. We have the first action, when they’ve opted in with their email address, and we have the second action, when they’ve actually purchased a product. So to distinguish the difference between that, is what we will do is set up our first pixel to track the progress of that first step in our funnel, and we’ll set it up as just a registration pixel; because they have essentially registered to our email list.
So, I’ll select this registration’s category, and what we’ll call this pixel is the Cross Country Hound Dog - Act Natural - Email Conversion. So once that’s done, you just click Create Pixel. Now when we are setting up the landing page in a couple of videos, we are going to come back here and grab this pixel. Then place it on the page that the user arrives at after they’ve typed in their email address.
So close this out when you’re done. Next thing you want to do is just create an additional pixel, and this pixel is going to be called, Cross Country Hound Dog - Act Natural - Purchase Pixel. So, we are going to give this pixel the category, Leads. So this is just a separate category. So this person has now purchased and they have become a buyer of our product. So now we are going to mark them off with a different category called, Leads.
So we’ve got one pixel that uses the registrations category, when the user actually opts in, they then get grouped into that category. Then we have another pixel in the Leads category, so that way when they
buy the product, they get grouped as a Lead. So when we are pulling Ad Reports, we are then able to see the amount of leads and the amount of registrations on a given ad. So we are able to tell and track the progress, and the cost of that progress throughout our funnel.
So once you’ve created your second pixel, or once you’ve typed in the name and clicked the Create Pixel button, and this code we will come back to later. Now you should have two additional pixels set up. So you see here we have the Cross Country Hound Dog Purchase and we have the Cross Country Hound Dog Email Opt Ins.
So we’ve got our two pixels there. Now when we are setting up our Landing Page, we will come back here, and we’ll grab these codes. You see now that they are unverified. So, once we place these codes and test them out, then it should show active. So once the conversion pixels are ready, now we are going to set up our three retargeting pixels. So what we want to do is go over here to the Audiences tab.
Now this is going to be basically the same thing that we’ve already done before. You are just going to go to the Create Audience on the top right corner here, and choose Custom Audience from Website. We are going to give this one the name Cross Country Hound Dog - Act Natural - Visited Buy Page. So, I’m also just going to copy this beginning part, so that I can paste it into the two other pixels really easily.
So once you have given it a name, just remember when you are setting your website traffic to set it to “People who visit specific web pages”. Remember you have to put in some kind of dummy URL here, or you don’t have the option to change this after you have created the pixel if you just leave it at “Anyone that visits your website”. So make sure that you put in the dummy URL, uncheck “Include past website traffic”, and then push Create Audience.
Now we are just going to do this again, really quickly two more times. So this one is going to be the, Cross Country Hound Dog - Act Natural - Email Opt In, and we are going to change this to have our dummy URL
of “test.com”, and uncheck “Include past website traffic”.
Now we are going to do the exact same thing again, one more time. This is going to be Cross Country Hound Dog - Act Natural - Purchase. So, this is going to fire anytime anyone purchases the product. So again, test URL, uncheck “Include past website traffic”, and then push Create Audience.
So when that’s done you should see your three pixels here, lined up: Visited Buy Page, Email Opt In, and Purchase, and, here by Visited Buy Page, I really mean Visited Sales Page. So, it kinda goes in order. People who come and visit that first page of our funnel, then people who opt in with their email, and then purchase. So, we’ve got our three retargeting pixels to line up inside of our funnel. Then that way we can build audiences based on how far they’ve progressed through our funnel.
So if they’ve only gone half way through the funnel we can run ads to them that just say something along the lines of, “We saw you were interested in our product. Come back and try it out.” You want to kind of urge them to come back into the funnel where they left off. So, that’s the idea of having multiple retargeting pixels; is that based on how far they have progressed through the funnel, you can present different messages to them.
The longer your funnels get the more useful this becomes; because you can do some really pinpoint targeting and hit people exactly where they left off, and bring them right back into the funnel. You’ll see large businesses using this strategy quite often.
For example, if you were on Hilton.com, looking for a hotel room, and right as you are about to buy you leave the page, and you’re looking at, say a hotel in London; you’re going to start getting hit with ads on Facebook urging you to come back to that very page where you were about to check out and rent that exact hotel.
So, big companies are using this to retarget people on very specific levels, and you can use it too. It’s not that hard to set up. So with that done, we’ve set up our five pixels, and two of them being conversion pixels, and three of them being retargeting pixels. So we are all good.
We are going to come back in a couple videos. I’m going to show you how to set up your landing page, and put these pixels where they need to go.
Before you move on to the next video, it’s important that you have created these five pixels, because we are going to refer to them as we progress throughout the rest of the module, as we are setting up our LeadBoxes, and our Landing Pages. So make sure your five pixels are all set up.
That’s all for now. Thanks so much for watching. I really appreciate it, and I look forward to bringing you back in to the next video.
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Module 7:  Easy Multi-Conversion Tracking With Your Facebook Ads
Hi there, and welcome to another video in Module 7. In this video we’re going to show you how to setup your pixels for your Cross Country Hound Dog Campaign. So, in this campaign there is going to be more pixels involved than there were in prior campaigns; because the funnel is going to be a little bit longer than we’ve run in the past. So, we’re going to end up having two more pixels than we’ve ever used before.
So the first thing that we’re going to do, is we are going to use two conversion pixels when we are setting up this funnel in Facebook. The reason we are doing that is because we’ve got two actions in this funnel that we can track. We got the first action of the person opting in for the coupon, and then we’ve got our last action of the person actually buying the product on the shopping cart. So, in prior modules we weren’t able to track this second conversion, because Amazon doesn’t give us a way to place conversion pixels on their website.
So, there is no way to track with your Facebook Ads how many Amazon sales that you got. So, since on this funnel we’re running the shopping cart on our end; we are able to then place a conversion code there too and track with our Facebook Ads, both of these conversion actions.
Now there is a special way to set this up in your Facebook account, and we are going to show you how to do that in just a moment. It’s going to be a little bit different of a setup than how you have set up these
pixels in the past. The next thing that we are going to do is, since we have two different conversion actions, we need a retargeting pixel pair for each one.
So, like we said in earlier modules, when you’re setting up your conversion tracking you also want to put a retargeting pixel where you put a conversion tracking pixel. That way when you are actually setting up your advertisements you can either include or exclude audiences that have hit those conversion pages.
So, since there is an extra step here in terms of an extra conversion pixel, and what we want to do then is place a retargeting pixel on that second conversion pixel as well.
So in the Flim Flam Flummox we had two retargeting pixels, but now we are going to have three retargeting pixels. So now let’s dig into Facebook, we’re going to get in there and show you how to set up your pixels, so that they will be able to track multiple conversions inside of one ad. So now let’s get into Facebook and we’ll show you how it’s done.
So we are inside of the Facebook platform, now the first thing that we are going to want to do is setup those two conversion pixels. So, on the left side over here, click on your Conversion Tracking tab, and now just like usual, click the Create Pixel...the green button up here in the top right corner.
Now I want to talk to you a little bit about these categories. So, inside of Facebook’s system each category is tracked separately. So if you were to set up two conversion pixels with the same category then your ad wouldn’t really be able to distinguish between the two different pixels. They are all just going to show up as one conversion goal, so even if you have multiple pixels as the same category it still shows up as the same pixel inside of your Facebook Ads Statistics. So, the only way to really track the different steps with conversion pixels is to have pixels with different categories.
So Facebook has six different categories, and this allows us to track up to six different actions within our ad itself. So if you were to make one pixel with each of these six different categories, you would then inside of your ad be able to track up to six different actions that could be taking place in your funnel from that one ad.
So in this case we only have two actions taking place. We have the first action, when they’ve opted in with their email address, and we have the second action, when they’ve actually purchased a product. So to distinguish the difference between that, is what we will do is set up our first pixel to track the progress of that first step in our funnel, and we’ll set it up as just a registration pixel; because they have essentially registered to our email list.
So, I’ll select this registration’s category, and what we’ll call this pixel is the Cross Country Hound Dog - Act Natural - Email Conversion. So once that’s done, you just click Create Pixel. Now when we are setting up the landing page in a couple of videos, we are going to come back here and grab this pixel. Then place it on the page that the user arrives at after they’ve typed in their email address.
So close this out when you’re done. Next thing you want to do is just create an additional pixel, and this pixel is going to be called, Cross Country Hound Dog - Act Natural - Purchase Pixel. So, we are going to give this pixel the category, Leads. So this is just a separate category. So this person has now purchased and they have become a buyer of our product. So now we are going to mark them off with a different category called, Leads.
So we’ve got one pixel that uses the registrations category, when the user actually opts in, they then get grouped into that category. Then we have another pixel in the Leads category, so that way when they
buy the product, they get grouped as a Lead. So when we are pulling Ad Reports, we are then able to see the amount of leads and the amount of registrations on a given ad. So we are able to tell and track the progress, and the cost of that progress throughout our funnel.
So once you’ve created your second pixel, or once you’ve typed in the name and clicked the Create Pixel button, and this code we will come back to later. Now you should have two additional pixels set up. So you see here we have the Cross Country Hound Dog Purchase and we have the Cross Country Hound Dog Email Opt Ins.
So we’ve got our two pixels there. Now when we are setting up our Landing Page, we will come back here, and we’ll grab these codes. You see now that they are unverified. So, once we place these codes and test them out, then it should show active. So once the conversion pixels are ready, now we are going to set up our three retargeting pixels. So what we want to do is go over here to the Audiences tab.
Now this is going to be basically the same thing that we’ve already done before. You are just going to go to the Create Audience on the top right corner here, and choose Custom Audience from Website. We are going to give this one the name Cross Country Hound Dog - Act Natural - Visited Buy Page. So, I’m also just going to copy this beginning part, so that I can paste it into the two other pixels really easily.
So once you have given it a name, just remember when you are setting your website traffic to set it to “People who visit specific web pages”. Remember you have to put in some kind of dummy URL here, or you don’t have the option to change this after you have created the pixel if you just leave it at “Anyone that visits your website”. So make sure that you put in the dummy URL, uncheck “Include past website traffic”, and then push Create Audience.
Now we are just going to do this again, really quickly two more times. So this one is going to be the, Cross Country Hound Dog - Act Natural - Email Opt In, and we are going to change this to have our dummy URL
of “test.com”, and uncheck “Include past website traffic”.
Now we are going to do the exact same thing again, one more time. This is going to be Cross Country Hound Dog - Act Natural - Purchase. So, this is going to fire anytime anyone purchases the product. So again, test URL, uncheck “Include past website traffic”, and then push Create Audience.
So when that’s done you should see your three pixels here, lined up: Visited Buy Page, Email Opt In, and Purchase, and, here by Visited Buy Page, I really mean Visited Sales Page. So, it kinda goes in order. People who come and visit that first page of our funnel, then people who opt in with their email, and then purchase. So, we’ve got our three retargeting pixels to line up inside of our funnel. Then that way we can build audiences based on how far they’ve progressed through our funnel.
So if they’ve only gone half way through the funnel we can run ads to them that just say something along the lines of, “We saw you were interested in our product. Come back and try it out.” You want to kind of urge them to come back into the funnel where they left off. So, that’s the idea of having multiple retargeting pixels; is that based on how far they have progressed through the funnel, you can present different messages to them.
The longer your funnels get the more useful this becomes; because you can do some really pinpoint targeting and hit people exactly where they left off, and bring them right back into the funnel. You’ll see large businesses using this strategy quite often.
For example, if you were on Hilton.com, looking for a hotel room, and right as you are about to buy you leave the page, and you’re looking at, say a hotel in London; you’re going to start getting hit with ads on Facebook urging you to come back to that very page where you were about to check out and rent that exact hotel.
So, big companies are using this to retarget people on very specific levels, and you can use it too. It’s not that hard to set up. So with that done, we’ve set up our five pixels, and two of them being conversion pixels, and three of them being retargeting pixels. So we are all good.
We are going to come back in a couple videos. I’m going to show you how to set up your landing page, and put these pixels where they need to go.
Before you move on to the next video, it’s important that you have created these five pixels, because we are going to refer to them as we progress throughout the rest of the module, as we are setting up our LeadBoxes, and our Landing Pages. So make sure your five pixels are all set up.
That’s all for now. Thanks so much for watching. I really appreciate it, and I look forward to bringing you back in to the next video.
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© 2014 All Rights Reserved - Amazing Academy, LLC< Previous Page 07 Next Page >
Module 7:  Easy Multi-Conversion Tracking With Your Facebook Ads
Hi there, and welcome to another video in Module 7. In this video we’re going to show you how to setup your pixels for your Cross Country Hound Dog Campaign. So, in this campaign there is going to be more pixels involved than there were in prior campaigns; because the funnel is going to be a little bit longer than we’ve run in the past. So, we’re going to end up having two more pixels than we’ve ever used before.
So the first thing that we’re going to do, is we are going to use two conversion pixels when we are setting up this funnel in Facebook. The reason we are doing that is because we’ve got two actions in this funnel that we can track. We got the first action of the person opting in for the coupon, and then we’ve got our last action of the person actually buying the product on the shopping cart. So, in prior modules we weren’t able to track this second conversion, because Amazon doesn’t give us a way to place conversion pixels on their website.
So, there is no way to track with your Facebook Ads how many Amazon sales that you got. So, since on this funnel we’re running the shopping cart on our end; we are able to then place a conversion code there too and track with our Facebook Ads, both of these conversion actions.
Now there is a special way to set this up in your Facebook account, and we are going to show you how to do that in just a moment. It’s going to be a little bit different of a setup than how you have set up these
pixels in the past. The next thing that we are going to do is, since we have two different conversion actions, we need a retargeting pixel pair for each one.
So, like we said in earlier modules, when you’re setting up your conversion tracking you also want to put a retargeting pixel where you put a conversion tracking pixel. That way when you are actually setting up your advertisements you can either include or exclude audiences that have hit those conversion pages.
So, since there is an extra step here in terms of an extra conversion pixel, and what we want to do then is place a retargeting pixel on that second conversion pixel as well.
So in the Flim Flam Flummox we had two retargeting pixels, but now we are going to have three retargeting pixels. So now let’s dig into Facebook, we’re going to get in there and show you how to set up your pixels, so that they will be able to track multiple conversions inside of one ad. So now let’s get into Facebook and we’ll show you how it’s done.
So we are inside of the Facebook platform, now the first thing that we are going to want to do is setup those two conversion pixels. So, on the left side over here, click on your Conversion Tracking tab, and now just like usual, click the Create Pixel...the green button up here in the top right corner.
Now I want to talk to you a little bit about these categories. So, inside of Facebook’s system each category is tracked separately. So if you were to set up two conversion pixels with the same category then your ad wouldn’t really be able to distinguish between the two different pixels. They are all just going to show up as one conversion goal, so even if you have multiple pixels as the same category it still shows up as the same pixel inside of your Facebook Ads Statistics. So, the only way to really track the different steps with conversion pixels is to have pixels with different categories.
So Facebook has six different categories, and this allows us to track up to six different actions within our ad itself. So if you were to make one pixel with each of these six different categories, you would then inside of your ad be able to track up to six different actions that could be taking place in your funnel from that one ad.
So in this case we only have two actions taking place. We have the first action, when they’ve opted in with their email address, and we have the second action, when they’ve actually purchased a product. So to distinguish the difference between that, is what we will do is set up our first pixel to track the progress of that first step in our funnel, and we’ll set it up as just a registration pixel; because they have essentially registered to our email list.
So, I’ll select this registration’s category, and what we’ll call this pixel is the Cross Country Hound Dog - Act Natural - Email Conversion. So once that’s done, you just click Create Pixel. Now when we are setting up the landing page in a couple of videos, we are going to come back here and grab this pixel. Then place it on the page that the user arrives at after they’ve typed in their email address.
So close this out when you’re done. Next thing you want to do is just create an additional pixel, and this pixel is going to be called, Cross Country Hound Dog - Act Natural - Purchase Pixel. So, we are going to give this pixel the category, Leads. So this is just a separate category. So this person has now purchased and they have become a buyer of our product. So now we are going to mark them off with a different category called, Leads.
So we’ve got one pixel that uses the registrations category, when the user actually opts in, they then get grouped into that category. Then we have another pixel in the Leads category, so that way when they
buy the product, they get grouped as a Lead. So when we are pulling Ad Reports, we are then able to see the amount of leads and the amount of registrations on a given ad. So we are able to tell and track the progress, and the cost of that progress throughout our funnel.
So once you’ve created your second pixel, or once you’ve typed in the name and clicked the Create Pixel button, and this code we will come back to later. Now you should have two additional pixels set up. So you see here we have the Cross Country Hound Dog Purchase and we have the Cross Country Hound Dog Email Opt Ins.
So we’ve got our two pixels there. Now when we are setting up our Landing Page, we will come back here, and we’ll grab these codes. You see now that they are unverified. So, once we place these codes and test them out, then it should show active. So once the conversion pixels are ready, now we are going to set up our three retargeting pixels. So what we want to do is go over here to the Audiences tab.
Now this is going to be basically the same thing that we’ve already done before. You are just going to go to the Create Audience on the top right corner here, and choose Custom Audience from Website. We are going to give this one the name Cross Country Hound Dog - Act Natural - Visited Buy Page. So, I’m also just going to copy this beginning part, so that I can paste it into the two other pixels really easily.
So once you have given it a name, just remember when you are setting your website traffic to set it to “People who visit specific web pages”. Remember you have to put in some kind of dummy URL here, or you don’t have the option to change this after you have created the pixel if you just leave it at “Anyone that visits your website”. So make sure that you put in the dummy URL, uncheck “Include past website traffic”, and then push Create Audience.
Now we are just going to do this again, really quickly two more times. So this one is going to be the, Cross Country Hound Dog - Act Natural - Email Opt In, and we are going to change this to have our dummy URL
of “test.com”, and uncheck “Include past website traffic”.
Now we are going to do the exact same thing again, one more time. This is going to be Cross Country Hound Dog - Act Natural - Purchase. So, this is going to fire anytime anyone purchases the product. So again, test URL, uncheck “Include past website traffic”, and then push Create Audience.
So when that’s done you should see your three pixels here, lined up: Visited Buy Page, Email Opt In, and Purchase, and, here by Visited Buy Page, I really mean Visited Sales Page. So, it kinda goes in order. People who come and visit that first page of our funnel, then people who opt in with their email, and then purchase. So, we’ve got our three retargeting pixels to line up inside of our funnel. Then that way we can build audiences based on how far they’ve progressed through our funnel.
So if they’ve only gone half way through the funnel we can run ads to them that just say something along the lines of, “We saw you were interested in our product. Come back and try it out.” You want to kind of urge them to come back into the funnel where they left off. So, that’s the idea of having multiple retargeting pixels; is that based on how far they have progressed through the funnel, you can present different messages to them.
The longer your funnels get the more useful this becomes; because you can do some really pinpoint targeting and hit people exactly where they left off, and bring them right back into the funnel. You’ll see large businesses using this strategy quite often.
For example, if you were on Hilton.com, looking for a hotel room, and right as you are about to buy you leave the page, and you’re looking at, say a hotel in London; you’re going to start getting hit with ads on Facebook urging you to come back to that very page where you were about to check out and rent that exact hotel.
So, big companies are using this to retarget people on very specific levels, and you can use it too. It’s not that hard to set up. So with that done, we’ve set up our five pixels, and two of them being conversion pixels, and three of them being retargeting pixels. So we are all good.
We are going to come back in a couple videos. I’m going to show you how to set up your landing page, and put these pixels where they need to go.
Before you move on to the next video, it’s important that you have created these five pixels, because we are going to refer to them as we progress throughout the rest of the module, as we are setting up our LeadBoxes, and our Landing Pages. So make sure your five pixels are all set up.
That’s all for now. Thanks so much for watching. I really appreciate it, and I look forward to bringing you back in to the next video.
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Module 7:  Easy Multi-Conversion Tracking With Your Facebook Ads
Hi there, and welcome to another video in Module 7. In this video we’re going to show you how to setup your pixels for your Cross Country Hound Dog Campaign. So, in this campaign there is going to be more pixels involved than there were in prior campaigns; because the funnel is going to be a little bit longer than we’ve run in the past. So, we’re going to end up having two more pixels than we’ve ever used before.
So the first thing that we’re going to do, is we are going to use two conversion pixels when we are setting up this funnel in Facebook. The reason we are doing that is because we’ve got two actions in this funnel that we can track. We got the first action of the person opting in for the coupon, and then we’ve got our last action of the person actually buying the product on the shopping cart. So, in prior modules we weren’t able to track this second conversion, because Amazon doesn’t give us a way to place conversion pixels on their website.
So, there is no way to track with your Facebook Ads how many Amazon sales that you got. So, since on this funnel we’re running the shopping cart on our end; we are able to then place a conversion code there too and track with our Facebook Ads, both of these conversion actions.
Now there is a special way to set this up in your Facebook account, and we are going to show you how to do that in just a moment. It’s going to be a little bit different of a setup than how you have set up these
pixels in the past. The next thing that we are going to do is, since we have two different conversion actions, we need a retargeting pixel pair for each one.
So, like we said in earlier modules, when you’re setting up your conversion tracking you also want to put a retargeting pixel where you put a conversion tracking pixel. That way when you are actually setting up your advertisements you can either include or exclude audiences that have hit those conversion pages.
So, since there is an extra step here in terms of an extra conversion pixel, and what we want to do then is place a retargeting pixel on that second conversion pixel as well.
So in the Flim Flam Flummox we had two retargeting pixels, but now we are going to have three retargeting pixels. So now let’s dig into Facebook, we’re going to get in there and show you how to set up your pixels, so that they will be able to track multiple conversions inside of one ad. So now let’s get into Facebook and we’ll show you how it’s done.
So we are inside of the Facebook platform, now the first thing that we are going to want to do is setup those two conversion pixels. So, on the left side over here, click on your Conversion Tracking tab, and now just like usual, click the Create Pixel...the green button up here in the top right corner.
Now I want to talk to you a little bit about these categories. So, inside of Facebook’s system each category is tracked separately. So if you were to set up two conversion pixels with the same category then your ad wouldn’t really be able to distinguish between the two different pixels. They are all just going to show up as one conversion goal, so even if you have multiple pixels as the same category it still shows up as the same pixel inside of your Facebook Ads Statistics. So, the only way to really track the different steps with conversion pixels is to have pixels with different categories.
So Facebook has six different categories, and this allows us to track up to six different actions within our ad itself. So if you were to make one pixel with each of these six different categories, you would then inside of your ad be able to track up to six different actions that could be taking place in your funnel from that one ad.
So in this case we only have two actions taking place. We have the first action, when they’ve opted in with their email address, and we have the second action, when they’ve actually purchased a product. So to distinguish the difference between that, is what we will do is set up our first pixel to track the progress of that first step in our funnel, and we’ll set it up as just a registration pixel; because they have essentially registered to our email list.
So, I’ll select this registration’s category, and what we’ll call this pixel is the Cross Country Hound Dog - Act Natural - Email Conversion. So once that’s done, you just click Create Pixel. Now when we are setting up the landing page in a couple of videos, we are going to come back here and grab this pixel. Then place it on the page that the user arrives at after they’ve typed in their email address.
So close this out when you’re done. Next thing you want to do is just create an additional pixel, and this pixel is going to be called, Cross Country Hound Dog - Act Natural - Purchase Pixel. So, we are going to give this pixel the category, Leads. So this is just a separate category. So this person has now purchased and they have become a buyer of our product. So now we are going to mark them off with a different category called, Leads.
So we’ve got one pixel that uses the registrations category, when the user actually opts in, they then get grouped into that category. Then we have another pixel in the Leads category, so that way when they
buy the product, they get grouped as a Lead. So when we are pulling Ad Reports, we are then able to see the amount of leads and the amount of registrations on a given ad. So we are able to tell and track the progress, and the cost of that progress throughout our funnel.
So once you’ve created your second pixel, or once you’ve typed in the name and clicked the Create Pixel button, and this code we will come back to later. Now you should have two additional pixels set up. So you see here we have the Cross Country Hound Dog Purchase and we have the Cross Country Hound Dog Email Opt Ins.
So we’ve got our two pixels there. Now when we are setting up our Landing Page, we will come back here, and we’ll grab these codes. You see now that they are unverified. So, once we place these codes and test them out, then it should show active. So once the conversion pixels are ready, now we are going to set up our three retargeting pixels. So what we want to do is go over here to the Audiences tab.
Now this is going to be basically the same thing that we’ve already done before. You are just going to go to the Create Audience on the top right corner here, and choose Custom Audience from Website. We are going to give this one the name Cross Country Hound Dog - Act Natural - Visited Buy Page. So, I’m also just going to copy this beginning part, so that I can paste it into the two other pixels really easily.
So once you have given it a name, just remember when you are setting your website traffic to set it to “People who visit specific web pages”. Remember you have to put in some kind of dummy URL here, or you don’t have the option to change this after you have created the pixel if you just leave it at “Anyone that visits your website”. So make sure that you put in the dummy URL, uncheck “Include past website traffic”, and then push Create Audience.
Now we are just going to do this again, really quickly two more times. So this one is going to be the, Cross Country Hound Dog - Act Natural - Email Opt In, and we are going to change this to have our dummy URL
of “test.com”, and uncheck “Include past website traffic”.
Now we are going to do the exact same thing again, one more time. This is going to be Cross Country Hound Dog - Act Natural - Purchase. So, this is going to fire anytime anyone purchases the product. So again, test URL, uncheck “Include past website traffic”, and then push Create Audience.
So when that’s done you should see your three pixels here, lined up: Visited Buy Page, Email Opt In, and Purchase, and, here by Visited Buy Page, I really mean Visited Sales Page. So, it kinda goes in order. People who come and visit that first page of our funnel, then people who opt in with their email, and then purchase. So, we’ve got our three retargeting pixels to line up inside of our funnel. Then that way we can build audiences based on how far they’ve progressed through our funnel.
So if they’ve only gone half way through the funnel we can run ads to them that just say something along the lines of, “We saw you were interested in our product. Come back and try it out.” You want to kind of urge them to come back into the funnel where they left off. So, that’s the idea of having multiple retargeting pixels; is that based on how far they have progressed through the funnel, you can present different messages to them.
The longer your funnels get the more useful this becomes; because you can do some really pinpoint targeting and hit people exactly where they left off, and bring them right back into the funnel. You’ll see large businesses using this strategy quite often.
For example, if you were on Hilton.com, looking for a hotel room, and right as you are about to buy you leave the page, and you’re looking at, say a hotel in London; you’re going to start getting hit with ads on Facebook urging you to come back to that very page where you were about to check out and rent that exact hotel.
So, big companies are using this to retarget people on very specific levels, and you can use it too. It’s not that hard to set up. So with that done, we’ve set up our five pixels, and two of them being conversion pixels, and three of them being retargeting pixels. So we are all good.
We are going to come back in a couple videos. I’m going to show you how to set up your landing page, and put these pixels where they need to go.
Before you move on to the next video, it’s important that you have created these five pixels, because we are going to refer to them as we progress throughout the rest of the module, as we are setting up our LeadBoxes, and our Landing Pages. So make sure your five pixels are all set up.
That’s all for now.